Toilet care is a relatively mature category and therefore during the forecast period it is expected to experience only modest, albeit positive, growth in retail volume terms. Price competition will likely increase as a result of the continued expansion of German discounters Aldi and Lidl, with there being limited scope for real innovation.
As consumers return to their busy pre-pandemic lifestyles, with regard to social activities and work, convenient toilet care solutions are set to thrive over the forecast period. This should help support demand for rim blocks, particularly as the variety of such products on offer keeps increasing thanks to a high frequency of new launches and new ideas, including meeting the growing demand for products to turn homes, including bathrooms, into home spas by helping create a special atmosphere thanks to pleasant scents.
The average unit price of toilet care will likely come under increasing pressure over the forecast period, as major retailers continue to offer discounts on key brands. Besides which, the growing availability of private label products and the increasing range of options is also expected to drive down the average unit price, with many consumers seeing little difference between the different brands and private label.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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