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Country Report

Toilet Care in

Toilet Care in Switzerland

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet care remains flat in 2017

While many consumers in Switzerland continued to opt for clean and hygienic toilets in 2017, at the same time they faced growing time constraints due to busier lifestyles. Consequently, convenience played an important role in their purchasing decisions.

Consumers increasingly opting for convenient products

While convenience is anticipated to continue to play an important role in toilet care in the future, consumers are expected to increasingly focus on hygiene. They will not only opt for products which clean the toilet but also solutions which provide disinfectant properties, thus removing germs and bacteria.

Different scents and designs and more eco-friendly brands emerge

In 2017, toilet care also witnessed a trend towards different scents and designs, especially within ITBs. Consumers opted for citrus scents which provide a feeling of cleanliness and freshness.

COMPETITIVE LANDSCAPE

Large global players together continue to lead toilet care

The strong competition between international and domestic brand manufacturers as well as private label players continued to be visible in toilet care in Switzerland in 2017. While large global players together accounted for around a half of overall value sales, private label was not far behind, with the majority of its share accounted for by the domestic retailers Migros and Coop.

Private label growing its share of sales

Although competition is anticipated to remain intense, private label is expected to continue to grow its share over the forecast period thanks to offering good quality products at more favourable prices than those of brands. While private label players are not expected to invest heavily in advertising, they will continue to invest in improving the quality and sophistication of their products in order to meet the high expectations of Swiss consumers.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Switzerland?
What are the major brands in Switzerland?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Switzerland - Category analysis

HEADLINES

PROSPECTS

Toilet care remains flat in 2017

Consumers increasingly opting for convenient products

Different scents and designs and more eco-friendly brands emerge

COMPETITIVE LANDSCAPE

Large global players together continue to lead toilet care

Private label growing its share of sales

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Home care remains flat in 2017

Convenience and eco-friendliness the key trends in home care

Strong private label players compete with large global manufacturers

Fragrance, design, bonus packs and eco-friendliness the main features of new product developments

Home care to remain stable over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in Switzerland

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Executive Summary

New Report Guarantee

PROSPECTS

Toilet care remains flat in 2017

Consumers increasingly opting for convenient products

Different scents and designs and more eco-friendly brands emerge

COMPETITIVE LANDSCAPE

Large global players together continue to lead toilet care

Private label growing its share of sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Switzerland - Category analysis

HEADLINES

PROSPECTS

Toilet care remains flat in 2017

Consumers increasingly opting for convenient products

Different scents and designs and more eco-friendly brands emerge

COMPETITIVE LANDSCAPE

Large global players together continue to lead toilet care

Private label growing its share of sales

CATEGORY DATA

Home Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Home care remains flat in 2017

Convenience and eco-friendliness the key trends in home care

Strong private label players compete with large global manufacturers

Fragrance, design, bonus packs and eco-friendliness the main features of new product developments

Home care to remain stable over the forecast period

MARKET INDICATORS

MARKET DATA

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