Toilet Care in Uzbekistan

PROSPECTS

Toilet liquids/foam is the dominant format...

Toilet liquids/foam is the best-known format of toilet care products in Uzbekistan – for some consumers it is the only product they know. It therefore continues to dominate toilet care sales.

With gradually increasing awareness of the other formats

Toilet care is not well developed in Uzbekistan, with toilet liquids/foam by far the most popular products. The majority of consumers remain unaware of the presence of products other than toilet liquids/foam.

The newer products tend to be found in modern retailers in the big cities

While in toilet care as a whole retail distribution is through traditional retailers, the newer products such as in-cistern devices, rim blocks and rim liquids tend to be found in modern retailers, which are still concentrated in the major cities.

COMPETITIVE LANDSCAPE

SC Johnson’s Utenok (Toilet Duck) continues to lead

SC Johnson Utenok (Toilet Duck), a product designed for the Russian market but also exported to other CIS markets, is the leading brand, offering a range of toilet liquids/foam and ITB products. Unilever’s Domestos, the most visible multinational brand in Uzbekistan, is perceived as being a product of very high quality.

Domfresh moves ahead of Domestos into second position

Domestic player MirTechnoPolimer’s Domfresh brand continued to gain share in 2019 and is now in second place in toilet care. While the brand undoubtedly benefits from its affordable price, it can also boast good design, advertising support and widespread availability in almost all retailing outlets across the country.

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