Toilet care will register dynamic retail volume and strong constant value growth over the forecast period. The speed of urbanisation and rising levels of disposable income is leading to a change in lifestyles, as well as improved standards of sanitation, which is likely to have a positive impact on sales growth.
With urbanisation and improving standards of livings, toilet care products are becoming more popular. All the same, value sales are still low and price is very much a consideration.
Private label brands already have a strong foothold in toilet care and retailers will leverage this position to make further inroads as this dynamic category expands. The presence of affordable private labels will help to drive the appeal of toilet care, making it easier for low and middle-income consumers to purchase toilet care due to its low price and product effectiveness, that nearly equals that of international brands.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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