Toilet care recorded a stable growth in 2020. Product scent remains a significant feature that consumers evaluate when choosing toilet care products because it can strengthen the sense of cleanness.
Toilet liquids/foam remains dominant in 2020 with sales growing strongly both in volume and value terms. Average unit price registered a slight decline because of the effect of increasing price pressure as manufacturers aimed to gain share.
In 2020, SC Johnson SAS continued to lead toilet care in Morocco, gaining further value share. The company offers some of the most popular brands in the country across home care and specifically in toilet care.
Toilet care is expected to record a positive, healthy performance over the forecast period in Morocco. This is mainly because many Moroccans still share their toilets and bathrooms and thus tend to clean them after usage during the day.
Green products are expected to emerge in toilet care over the forecast period. With the brand L’Arbre Vert being the first to introduce green products in toilet care in Morocco, this trend is predicted to intensify further in the country, especially as there is a growing niche of mid- to high-income consumers in large urban areas who are interested in such products.
International brands are anticipated to continue to dominate toilet care in Morocco. This is because international brands have powerful brand names and also benefit from strong distribution and advertising strategies.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Toilet Care research and analysis database.
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