Toilet care looks set to record reasonably healthy growth in total volume sales over the forecast period, with most categories projected to expand consistently in this regard. However, in the short-to-medium term it is likely overall demand will be constrained by high inflation and mounting concern that ongoing political instability in Peru will take a heavy toll on the country’s economic prospects.
While increasing fears of an economic downturn in Peru may inhibit the development of toilet care as a whole over the forecast period, they should also provide opportunities for more affordable brands and private label to gain ground in the category. Private label in particular are expected to benefit as consumers become more conservative in their spending habits, as they can be up to 40% less expensive than the cheapest mid-priced brands.
Refill pouches recently introduced by Sapolio WC in toilet liquids/foam have the potential to perform positively over the forecast period. This is not only due to the increasing efforts of many Peruvians to lead more environmentally friendly lifestyles, but also because these packs are cheaper than regular products and therefore well placed to tap into heightened budget-consciousness among consumers.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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