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Country Report

Toilet Care in

Toilet Care in Dominican Republic

12 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet care remains a small category

Toilet care remains a rather small home care category in the Dominican Republic. Dedicated toilet care products are relatively expensive and not distributed throughout the country.

Consumer awareness is low

As the competitive landscape is concentrated and promotional activities limited, consumer awareness of specialist toilet care products remains quite low. Growing consumer awareness is key to realising the growth potential of the category; and the recent entry of private label is a start in this direction.

Toilet liquids/foam remains the largest subcategory

Toilet liquids/foam saw positive retail volume and value growth in 2017 to remain the largest subcategory in toilet care. Toilet liquids are significantly cheaper than other toilet care products and offer convenience of use.

COMPETITIVE LANDSCAPE

SC Johnson leads in 2017

SC Johnson continued to lead toilet care in retail value sales in 2017, due in large part to strong brand presence and recognition. One of the company’s flagship brands, Pato Purific, saw a major change in design and presentation, which helped to revitalise sales.

International brands dominate toilet care

International brands continued to outperform domestic brands in toilet care in 2017. Reckitt Benckiser’s flagship brand, Lysol, continued to lead the category, supported by a large number of products available across a variety of modern retail outlets.

Brands must increase consumer awareness of toilet care

As the demand for specialist toilet care remains niche, companies have to concentrate on growing consumer awareness and strengthening the positioning of existing brands. All significant subcategories are projected to see retail volume and value (at constant 2017 prices) growth over the forecast period.

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Samples

Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Dominican Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Dominican Republic?
What are the major brands in Dominican Republic?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Toilet care remains a small category

Consumer awareness is low

Toilet liquids/foam remains the largest subcategory

COMPETITIVE LANDSCAPE

SC Johnson leads in 2017

International brands dominate toilet care

Brands must increase consumer awareness of toilet care

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Consumer demand remains steady

Private label continues to expand

International brands lead the pack

Traditional retail outlets remain relevant despite the expansion of modern rivals

Home care is set to see positive value growth over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in Dominican Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Toilet care remains a small category

Consumer awareness is low

Toilet liquids/foam remains the largest subcategory

COMPETITIVE LANDSCAPE

SC Johnson leads in 2017

International brands dominate toilet care

Brands must increase consumer awareness of toilet care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Toilet care remains a small category

Consumer awareness is low

Toilet liquids/foam remains the largest subcategory

COMPETITIVE LANDSCAPE

SC Johnson leads in 2017

International brands dominate toilet care

Brands must increase consumer awareness of toilet care

CATEGORY DATA

Home Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Consumer demand remains steady

Private label continues to expand

International brands lead the pack

Traditional retail outlets remain relevant despite the expansion of modern rivals

Home care is set to see positive value growth over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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