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Learn moreFeb 2020
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Within home care, toilet care remains a small category in the country with dedicated products being relatively expensive compared to other items used to clean the house. Toilet care remains underdeveloped due to lack of consumer interest and overall low levels of awareness about toilet care products.
Products in this category face direct competition from lower-cost items in other home care areas.
Distribution of toilet care items is limited primarily to the modern channel. Toilet care remains relatively small in the traditional channel, which limits exposure to consumers and awareness about toilet care products and availability.
SC Johnson continued to lead toilet care in 2019, benefiting from strong brand recognition throughout the country, bolstered by sales of Pato Purific and Vanish that have become familiar to many consumers. However, Vanish has been losing ground, declining in both current value sales and share, and is expected to continue losing share over the forecast period.
International brands continued to outperform domestic toilet care over in 2019. As a result, these items tend to have higher unit prices and are found only within select modern grocers, which limits their reach.
Private label remains small in toilet care. Unlike other home care areas where private label has enjoyed rapid growth and expansion, their participation in toilet care continues to be relatively minimal, reflecting the low demand for these products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toilet Care industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.