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Country Report

Toilet Care in

Toilet Care in Dominican Republic

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite growth, category remains small

Within home care, toilet care remains a small category in the country with dedicated products being relatively expensive compared to other items used to clean the house. Toilet care is not distributed as widely throughout the country due to weaker demand.

Greater effort needed to expand toilet care

Over the review period, toilet liquids/foam held the highest retail volume share within toilet care. This is unsurprising given that toilet liquids/foam is significantly cheaper than other types of toilet care and appeals to a wider array of consumers.

COMPETITIVE LANDSCAPE

SC Johnson retains lead in 2018, but changes are predicted

SC Johnson continued to lead toilet care in 2018 due to strong brand recognition throughout the country, bolstered by sales of Pato Purific and Vanish that have become familiar to many consumers. Vanish has been losing ground, declining in both current value sales and share, and is expected to continue losing share over the forecast period.

Foreign companies dominate toilet care

International brands continued to outperform domestic toilet care over the review period. One domestic player is Alpa Import with its brand Cruz Verde.

Consumer awareness remains low in toilet care

Toilet care remains a niche category in the Dominican Republic, limited primarily to rim liquids and rim blocks. However, more is needed to raise awareness of the category and the intended purposes of its products.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Dominican Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Dominican Republic?
What are the major brands in Dominican Republic?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Despite growth, category remains small

Greater effort needed to expand toilet care

COMPETITIVE LANDSCAPE

SC Johnson retains lead in 2018, but changes are predicted

Foreign companies dominate toilet care

Consumer awareness remains low in toilet care

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Demand for home care remains solid

Private label continues to expand

International brands lead home care

No major changes observed in terms of home care distribution

Growth in home care to remain steady over the forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in Dominican Republic

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Despite growth, category remains small

Greater effort needed to expand toilet care

COMPETITIVE LANDSCAPE

SC Johnson retains lead in 2018, but changes are predicted

Foreign companies dominate toilet care

Consumer awareness remains low in toilet care

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Overview

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Table of Contents

Toilet Care in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Despite growth, category remains small

Greater effort needed to expand toilet care

COMPETITIVE LANDSCAPE

SC Johnson retains lead in 2018, but changes are predicted

Foreign companies dominate toilet care

Consumer awareness remains low in toilet care

CATEGORY DATA

Home Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Demand for home care remains solid

Private label continues to expand

International brands lead home care

No major changes observed in terms of home care distribution

Growth in home care to remain steady over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

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