Toilet care is expected to grow steadily over the forecast period both in retail volume and current retail value terms. The hybrid form of working will result in the increasing use of toilet care products, especially rim blocks and rim liquids.
Eco-brands have had a small share in toilet care previously, with few active brands. The success of Toilet Tapes, an eco-brand selling mostly rim blocks, is likely to spur other new smaller brands into the category, knowing that there is growth potential.
Private label made gains in toilet care in 2022 as consumers were looking for cheaper alternatives during the inflationary period. Supermarket chains such as Albert Heijn, brought its private label line to attention through price favourite labels, attracting consumers to the lower priced products.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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