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Toilet Care in Nigeria

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Toilet Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Toilet Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Toilet Care in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Toilet Care in Nigeria?
  • Which are the leading brands in Toilet Care in Nigeria?
  • How are products distributed in Toilet Care in Nigeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Toilet Care in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Dip in demand for toilet care in 2020, as increasingly price-sensitive consumers turn to more affordable options such as bleach
Underdeveloped category due to high unit prices
Harpic retains overall convincing leadership but local brand Hypo continues to make gains due to affordability

RECOVERY AND OPPORTUNITIES

Positive performance predicted for toilet care due to economic recovery and demand for more specific products
Rising urbanisation and further demand for flush toilets will be supportive factors behind stronger demand for toilet care
Players likely to expand consumer reach through more affordable formats

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2015-2020 Table 2 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 4 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 5 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Home Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020 Table 9 Sales of Home Care by Category: % Value Growth 2015-2020 Table 10 NBO Company Shares of Home Care: % Value 2016-2020 Table 11 LBN Brand Shares of Home Care: % Value 2017-2020 Table 12 Distribution of Home Care by Format: % Value 2015-2020 Table 13 Distribution of Home Care by Format and Category: % Value 2020 Table 14 Forecast Sales of Home Care by Category: Value 2020-2025 Table 15 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Toilet Care research and analysis database.

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