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Country Report

Toilet Care in

Toilet Care in Slovenia

11 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing consumer demand for hygiene and sanitation

Toilet care sales reflect growing demand for more convenience and improved sanitation. Wellbeing and wellness trends are behind Slovenian households’ and public restrooms’ maintenance of toilet hygiene.

Some toilet care categories losing sales

The struggle for in-cistern devices to grow in value and volume is strongly correlated with the perceived inconvenience of use by consumers when compared to other types of toilet care. Strengthening this trend further is the lack of product awareness among many consumers who are not familiar with this application method.

Product development to support toilet care over the forecast period

Volume demand for toilet care remained stable over the review period, being an everyday necessity in Slovenian households and spurring some brands to focus on development by innovation in fragrances. The forecast period could have higher projections were it not for declining in-cistern devices influencing toilet care overall.

COMPETITIVE LANDSCAPE

Multinationals dominate

Henkel Slovenija doo is the clear leading player in highly concentrated toilet care in Slovenia, owing its success to meticulously developed Bref. SC Johnson & Son Inc is second thanks to its Duck and Mr Muscle brands.

Economy brands gain share over premium brands

Over the review period, toilet care brands were advertised significantly and backed by frequent marketing campaigns which resulted in higher brand loyalty and affiliation compared to other home care categories. Frequent new product launches and innovation are the basis for winning over consumers, which especially holds true for premium brands.

In-store discounting promotions to further intensify price pressures

Over the review period, toilet care witnessed intensified competition and price pressure from the growing popularity of economy brands within private label; major players took to in-store promotions based on volume and value discounts to grab consumer attention as an effective short-term strategy to boost sales. These practices in addition to new product launches and innovation will determine the competitive landscape over the forecast period with more intense frequency and duration.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Slovenia?
What are the major brands in Slovenia?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Slovenia - Category analysis

HEADLINES

PROSPECTS

Increasing consumer demand for hygiene and sanitation

Some toilet care categories losing sales

Product development to support toilet care over the forecast period

COMPETITIVE LANDSCAPE

Multinationals dominate

Economy brands gain share over premium brands

In-store discounting promotions to further intensify price pressures

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 4 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Another year of stable home care growth in 2017

International players dominate in 2017

Private label aims to take over home care

Discounters narrows the gap between other retailers in 2017

Forecast period to see modest growth in home care

MARKET INDICATORS

Table 5 Households 2012-2017

MARKET DATA

Table 6 Sales of Home Care by Category: Value 2012-2017
Table 7 Sales of Home Care by Category: % Value Growth 2012-2017
Table 8 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 9 Distribution of Home Care by Format: % Value 2012-2017
Table 10 Distribution of Home Care by Format and Category: % Value 2017
Table 11 Forecast Sales of Home Care by Category: Value 2017-2022
Table 12 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing consumer demand for hygiene and sanitation

Some toilet care categories losing sales

Product development to support toilet care over the forecast period

COMPETITIVE LANDSCAPE

Multinationals dominate

Economy brands gain share over premium brands

In-store discounting promotions to further intensify price pressures

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Slovenia - Category analysis

HEADLINES

PROSPECTS

Increasing consumer demand for hygiene and sanitation

Some toilet care categories losing sales

Product development to support toilet care over the forecast period

COMPETITIVE LANDSCAPE

Multinationals dominate

Economy brands gain share over premium brands

In-store discounting promotions to further intensify price pressures

CATEGORY DATA

Home Care in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Another year of stable home care growth in 2017

International players dominate in 2017

Private label aims to take over home care

Discounters narrows the gap between other retailers in 2017

Forecast period to see modest growth in home care

MARKET INDICATORS

MARKET DATA

SOURCES

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