Consumers in Costa Rica are highly likely to limit their spending to priority items during the forecast period, at least for the early part. Major international players will encourage consumption through discounting as well as bundling with products from other home care categories, such as surface care and laundry care, for example.
Products designed specifically for toilet care are relevant only to middle- and high-income consumers. Lower-income Costa Ricans tend to use disinfectant or bleach to clean their toilets.
With increased attention to personal health and at-home hygiene quality, innovation is likely to focus on toilet care products that not only offer more specific attributes to address disinfecting, but also more eco-friendly and health-friendly formulations with a natural positioning to attract environmentally conscious consumers. As such, many consumers are expected to prefer toilet care products that have better formulation, are convenient, concentrated and longer-lasting, and that are perceived to be less aggressive.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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