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Country Report

Toilet Care in

Toilet Care in Denmark

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Growth is driven by enhanced cleaning routines, with home seclusion increasing the use of home bathrooms

The growing concerns for hygiene and sanitation increased consumption of toilet care products, moving from value growth of 1% in 2019 to 7% in 2020. In response to the outbreak, many consumers increased their regular cleaning routines, using toilet care cleaning products more frequently.

Innovation focuses on enhance efficacy while offering natural scents to consumers

Product innovation in toilet care focused on natural scents in 2020, with manufacturers responding to consumers growing concerns around harsh chemicals. The trend of natural scents was also partnered with the need for greater efficacy, especially during the health crisis of COVID-19.

Unilever Danmark retains its lead during the COVID-19 crisis

Unilever Danmark remained the leading player in toilet care in 2020, thanks to the popularity of its Closan brand, which can be found in most grocery chains. Despite its good quality, the brand’s unit price remains lower than that of its main competitors, such as Harpic and Froggy, with this helping it to maintain its strong position.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Denmark?
What are the major brands in Denmark?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth is driven by enhanced cleaning routines, with home seclusion increasing the use of home bathrooms

Innovation focuses on enhance efficacy while offering natural scents to consumers

Unilever Danmark retains its lead during the COVID-19 crisis

RECOVERY AND OPPORTUNITIES

Ongoing time spent at home partners with hygiene concerns to boost sales

Sustainability shapes product launches across the forecast period

E-commerce continues to grow as new consumers appreciate its ease and convenience

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2015-2020
Table 2 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 4 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 5 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Toilet Care in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Growth is driven by enhanced cleaning routines, with home seclusion increasing the use of home bathrooms

Innovation focuses on enhance efficacy while offering natural scents to consumers

Unilever Danmark retains its lead during the COVID-19 crisis

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth is driven by enhanced cleaning routines, with home seclusion increasing the use of home bathrooms

Innovation focuses on enhance efficacy while offering natural scents to consumers

Unilever Danmark retains its lead during the COVID-19 crisis

RECOVERY AND OPPORTUNITIES

Ongoing time spent at home partners with hygiene concerns to boost sales

Sustainability shapes product launches across the forecast period

E-commerce continues to grow as new consumers appreciate its ease and convenience

CATEGORY DATA

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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