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Country Report

Toilet Care in

Toilet Care in Denmark

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

ITBs suffering from move away from unnecessary chemicals

Several recommendations have been published by various bodies, including the Danish Ministry of Environment, with regard to the importance of removing unnecessary chemicals from households, and Danes appear to be listening. Indeed, this trend is impacting multiple home care categories, including ITBs in toilet care.

Increasing popularity of toilet care tablets

Danish consumers have discovered the various benefits of toilet care tablets. Tablet formats in general are growing in popularity in home care, with this also being the case in toilet care as they are convenient to use but more importantly come in the correct dosage.

COMPETITIVE LANDSCAPE

Unilever Danmark remains the leading player

Unilever Danmark remained the leading player in toilet care in 2018 thanks to the popularity of its Closan brand, which can be found in most grocery chains. Despite its good quality, the brand’s unit price remains lower than that of its main competitors, such as Harpic and Froggy, with this helping it to further grow its value share.

Green brands are gaining ground but still command low volume sales

There are a number of companies in the Danish market which are building their image around the importance of environmental protection and natural ingredients. Denmark is undoubtedly witnessing rising consumer interest in these issues in home care, but toilet care is somewhat lagging behind other categories, mainly because cleaning the toilet is largely associated with chemicals.

Private label increases its share in 2018

There are a significant number of consumers in Denmark who prioritise price when shopping, hence frequently opting for private label products. These consumers tend to want nothing more than basic functionality and are not particularly bothered about the dangerous chemicals contained in some products, particularly toilet liquids.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Denmark?
What are the major brands in Denmark?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Denmark - Category analysis

HEADLINES

PROSPECTS

ITBs suffering from move away from unnecessary chemicals

Increasing popularity of toilet care tablets

COMPETITIVE LANDSCAPE

Unilever Danmark remains the leading player

Green brands are gaining ground but still command low volume sales

Private label increases its share in 2018

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Changing consumer preferences forcing producers towards a paradigm shift

Reducing the use of unnecessary chemicals in Danish homes grows in importance

Consumers reward brands which care for the environment

Several manufacturers putting sustainability at the heart of their new product development

Natural claims to lose their USP by the end of the forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

ITBs suffering from move away from unnecessary chemicals

Increasing popularity of toilet care tablets

COMPETITIVE LANDSCAPE

Unilever Danmark remains the leading player

Green brands are gaining ground but still command low volume sales

Private label increases its share in 2018

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Denmark - Category analysis

HEADLINES

PROSPECTS

ITBs suffering from move away from unnecessary chemicals

Increasing popularity of toilet care tablets

COMPETITIVE LANDSCAPE

Unilever Danmark remains the leading player

Green brands are gaining ground but still command low volume sales

Private label increases its share in 2018

CATEGORY DATA

Home Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Changing consumer preferences forcing producers towards a paradigm shift

Reducing the use of unnecessary chemicals in Danish homes grows in importance

Consumers reward brands which care for the environment

Several manufacturers putting sustainability at the heart of their new product development

Natural claims to lose their USP by the end of the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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