Toilet care is set to register another negative performance in volume terms in 2023 as consumption patterns continue to normalise in line with the further easing of the pandemic. Total volume sales are then expected to return to growth in 2024 and increase steadily thereafter.
With the pandemic having only reinforced the desire of Danish consumers to lead more sustainable lifestyles, the development of products with a lower environmental impact will remain a priority for toilet care manufacturers over the forecast period. To this end, it is expected companies will focus on increasing their use of natural ingredients and reducing the number and volume of harsh chemicals in product formulas.
Manufacturers of toilet care increasingly seek to draw attention to their products by the launch of limited editions and the use of unusual fragrances. For example, in 2022, toilet liquids/foam brand Duck introduced a limited of its toilet liquid in orchid, peach and sandalwood scent.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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