In Australia, it is expected that hybrid working arrangements will persist during the forecast period, particularly in the first half, which is likely to have a positive impact on the demand for toilet care. This will ensure that retail volume sales remain elevated compared to pre-pandemic levels, despite a deceleration in growth rates.
Toilet care in Australia has traditionally lagged behind various other home care categories in terms of sustainability initiatives. While other categories have seen the emergence of eco-friendly brands and refillable packaging options, efforts by toilet care players have been limited.
In Australia, there has been growing awareness of the importance of hygiene since the pandemic, which is expected to drive further demand for rim blocks over the forecast period. The main features that influence consumers’ purchasing decisions are scent and cleaning power, particularly as Australians become more house-proud and strive to create a pleasant living environment.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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