Toilet care is set to record steady retail volume growth in the five years to 2027, albeit at marginally lower rate than that witnessed during the review period. All types of toilet care will experience increased demand, with rim blocks predicted to record the strongest overall performance, due to its convenience for time-pressed consumers, as well as its greater affordability compared to in-cistern devices.
Although rim blocks will remain popular due to their cleaning properties, many consumers will seek more active products in order to provided sanitation and disinfection in their toilets. Toilet liquids/foams often emphasise these properties, and it is therefore likely that these products will continue to gain in relevance over the forecast period, The aforementioned Cloralex for instance, which entered the subcategory in 2020, launched two new presentations: one which claims to eliminate limescale from inside the toilet and the other, Anti-Fungal Bathrooms WC, claiming to eliminate fungo and bacteria six times faster than the market leader.
The forecast period is also expected to see greater innovation in terms of fragrances, especially in liquids/foams. Fragranced toilet care can substitute air care by creating a pleasant aroma around the toilet and in the general bathroom space.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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