While the government has completely removed COVID-19 restrictions on workplace capacity, many companies have established flexible working arrangements which allow employees to work from home, especially when they present mild symptoms of COVID-19. Thus, it is expected that toilet care will continue to enjoy growth, especially toilet liquids/foam, as Singaporeans are likely to continue to spend more time at home compared with the years preceding the pandemic.
Rim blocks and rim liquids remain niche products, especially since they are priced higher than toilet liquids/foam. Many younger consumers are less aware of these products and tend not to purchase them, thus the number of brands available in these categories remains fairly limited.
Given the price-conscious behaviour associated with this category, toilet care is expected to grow in retail e-commerce transaction value across the forecast period. While retail e-commerce already accounts for a high proportion of sales, at more than a fifth of value sales in 2022, this share is expected to keep growing, especially as supermarkets focus more on stocking their shelves with home care products that are rapidly innovating, such as laundry care and surface care products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!