In early December 2022, the Chinese government started to ease the pandemic lockdown restrictions, allowing different public sectors to reopen for people to access public places without providing a COVID-19 test result. Personal hygiene will therefore be especially important to prevent the transmission of this and other viruses as a larger number of people become mobile and resume their normal daily activities.
Sales of ITBs (in-the-bowl products) remained too low to record in China in 2022. However, it is expected that consumers’ interest in ITBs will increase during the forecast period.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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