The forecast period is expected to see volume sales of toilet care decline marginally, with demand set to decline in the dominant category of toilet liquids/foam. This is set to mainly due increasing consumer interest in in-cistern devices, products which are more in tune with the increasingly hectic lifestyles of Serbia’s busy urban professionals.
The economising trend that emerged in Serbia towards the end of the review period as high inflation slept through the country is set to continue putting pressure on demand for toilet care throughout the forecast period. Unit prices are expected to continue rising during 2023 and possibly into 2024 and this will inevitably put pressure on volume sales of all categories of toilet care, especially in-cistern devices, a category with a relatively high average unit price in which products are often seen as non-essential.
During the forecast period, it is expected that Serbian consumers will become even more interested in ecological sustainability and this is almost certain to play a more important role in determining consumer choice in toilet care. The popularity of eco-friendly and more sustainable home care products as being rising for several years as Serbia’s educated and sophisticated urban professionals are increasingly concerned about the environmental impact of the consumer choices.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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