Given the continuing challenges facing the local economy, toilet care is expected to see a decline in sales in volume terms over the forecast period. Nevertheless, hygiene will continue to be an important factor in guiding consumers’ purchasing decisions, due to the long-term effects of the pandemic.
Green products are forecast to become more prominent in toilet care, following increased levels of investment in the development of environmentally friendly alternatives by manufacturers. One area that is likely to be addressed is the use of plastics, not only in the case of the bottles containing rim liquids, but also in with regard to rim blocks.
In recent years, one trend that has been developing in Italy is the growing popularity of toilet cisterns that are embedded inside walls. Local consumers are becoming increasingly drawn to such designs as it allows them to save space in their bathrooms.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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