Toilet Care in Italy

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Toilet Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Toilet Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Toilet Care in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Toilet Care in Italy?
  • Which are the leading brands in Toilet Care in Italy?
  • How are products distributed in Toilet Care in Italy?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Toilet Care in Italy - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

New habits thanks to the pandemic
Limited presence of green products in toilet care
Drugstores have large portfolios and strong promotional activities

PROSPECTS AND OPPORTUNITIES

Sanitaryware care neglected by most brands
Consumers increasingly dislike the use of plastic in their toilet care products and packaging
Modern bathroom design working against in-cistern devices

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2016-2021 Table 2 Sales of Toilet Care by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Toilet Care: % Value 2017-2021 Table 4 LBN Brand Shares of Toilet Care: % Value 2018-2021 Table 5 Forecast Sales of Toilet Care by Category: Value 2021-2026 Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026

Home Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Home Care Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 7 Households 2016-2021

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2016-2021 Table 9 Sales of Home Care by Category: % Value Growth 2016-2021 Table 10 NBO Company Shares of Home Care: % Value 2017-2021 Table 11 LBN Brand Shares of Home Care: % Value 2018-2021 Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 13 Distribution of Home Care by Format: % Value 2016-2021 Table 14 Distribution of Home Care by Format and Category: % Value 2021 Table 15 Forecast Sales of Home Care by Category: Value 2021-2026 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Toilet Care

  • In-Cistern Devices
    • Rim Blocks
    • Rim Liquids
  • Toilet Care Tablets/Powders
  • Toilet Cleaning Systems
  • Toilet Liquids/Foam

Toilet Care

This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Toilet Care research and analysis database.

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