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Learn moreFeb 2021
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At the start of the COVID-19 pandemic many consumers stockpiled toilet care products but after March 2020 retail value sales of these products declined as consumers finished toilet care products before replenishing their supply thereby stabilising sales, although at a higher rate than before the pandemic. At the same time, home seclusion meant more time spent at home, with consumers both feeling the importance and having the time to focus on toilet care more often.
Product development in toilet care emphasised hygiene in 2020. For example, in August 2020 a toilet liquids/foam, Ajax WC Power, was launched, claiming to “hygienise”, featuring a trigger closure with an innovative 360-degree head for cleaning the inside and outside of the toilet as well as spraying upside down.
SC Johnson Sweden AB continued to be the leading company in toilet care in 2020. It owns two brands that are very familiar to Swedish consumers, Mr Muscle and WC Duck.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toilet Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Toilet Care in Sweden market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.