Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Toilet Care in

Toilet Care in Sweden

Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Secondary claims

Consistent with observations across home care, toilet care offerings are increasingly advanced and multifaceted. Product promotion is extending beyond a singular, core attribute to encompass a variety of secondary claims.

Fresh Discs innovation

A notable recent innovation in toilet care is the launch of Duck Fresh Discs in rim blocks. These discs can be applied directly to the toilet bowl without the need of a holding cage.

Toilet care turns natural

Environmental awareness of households is on the rise, with households seeking toilet care products that address these concerns. This is influencing household purchasing patterns, as there is a willingness and openness to purchase environmentally friendly toilet care, provided retail price points are comparable to those of existing products.

COMPETITIVE LANDSCAPE

SC Johnson Sweden AB is dominant

SC Johnson is the clear leader of in toilet care in value terms. Its WC Duck brand enjoys widespread availability across the leading grocery retailer chains, and offers an unmatched range in terms of product variety and pack sizes.

Greater shelf space grows private label

An increasing threat to brands is posed by private label. Retailers, including discounters, are actively broadening their private label portfolios, often mimicking an existing branded product, and invariably offering it at a lower price point.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Sweden?
What are the major brands in Sweden?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Toilet Care in Sweden - Category analysis

HEADLINES

PROSPECTS

Secondary claims

Fresh Discs innovation

Toilet care turns natural

COMPETITIVE LANDSCAPE

SC Johnson Sweden AB is dominant

Greater shelf space grows private label

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

The value of home care continues to rise

The premiumisation of home care

Market entry of Normal

Sustainability a key theme in new product developments

Value growth expected but threats are emerging

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Secondary claims

Fresh Discs innovation

Toilet care turns natural

COMPETITIVE LANDSCAPE

SC Johnson Sweden AB is dominant

Greater shelf space grows private label

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Toilet Care in Sweden - Category analysis

HEADLINES

PROSPECTS

Secondary claims

Fresh Discs innovation

Toilet care turns natural

COMPETITIVE LANDSCAPE

SC Johnson Sweden AB is dominant

Greater shelf space grows private label

CATEGORY DATA

Home Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

The value of home care continues to rise

The premiumisation of home care

Market entry of Normal

Sustainability a key theme in new product developments

Value growth expected but threats are emerging

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports