As the COVID-19 pandemic posed less of a threat in 2022, Brazilians reduced the previously inflated amount of cleaning at home. In addition, high commodity prices and supply chain constraints pushed price increases during the year, not only in toilet care, but also in many other industries, such as food, beverages, energy, and other services.
According to Euromonitor’s Lifestyles Survey 2022, 42% of consumers in Brazil agreed they are worried about climate change, while 49% said they try to have a positive impact on the environment through their everyday actions. Therefore, green home care players have been leveraging the growth potential and opportunities in sustainable products, even though this is a niche in Brazil.
In the forecast period, toilet care is projected to see slow yet overall stable volume and current value growth in Brazil. However, the category will continuously be challenged by other home care products, such as bathroom cleaners, bleach, multipurpose cleaners, and home care disinfectants.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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