Toilet care is expected to see an accelerated rate of growth during the forecast period, as increasingly hygiene-conscious consumers trade up to these products, despite their significantly higher price points than multi-purpose alternatives. However, due to inflationary pressures, which will continue to strain household incomes, sales will remain restricted mainly to upper-income consumers.
Growth in toilet care will continue to benefit from the evolution of shopping behaviours, as multinational grocery retailers, such as Monoprix and Auchan, invest in opening new outlets. Indeed, supermarkets and hypermarkets are set to increase their value share of toilet care over the forecast period, as the larger size of these outlets allows producers to bring more brands and products to the attention of consumers.
Within a context of rising prices, local brands are expected to compete more aggressively with their international counterparts by enhancing improving the quality of their products, with a focus on new fragrances and packaging. Ennadhafa SARL, for example, the third largest company in terms of value sales, is committed to extending the presence of Evac Judy which currently available in toilet liquids/foam.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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