Generally, there used to be a lack of education amongst Tunisian consumers regarding toilet care, with little awareness of the various product types. However, the COVID-19 pandemic helped increase consumers’ awareness of hygiene as well as seeking effective products that can eliminate bacteria and viruses.
Sales of toilet care products continue to be limited to middle- to high-class consumers in Tunisia. Most other consumers generally tend to use multi-purpose cleaners and bleach in lieu of toilet care products due to the relatively high unit prices of toilet care products.
Conversely, toilet liquids/foam accounts for the highest share of value sales among toilet care products offered in Tunisia. Many local and international toilet liquids/foam products were widely available through different distribution channels in 2020 and consumers usually purchase toilet liquids/foam products because they are easier to use, store, and likely to last longer than other toilet care product types.
Toilet care in Tunisia is expected to see decelerating demand over the forecast period but the forecast volume CAGR is expected to be marginally higher than that of the review period. Conversely, retail value sales at constant 2020 prices are likely to be negative during the entire forecast period, despite the average unit price remaining negative until 2023 after which it is likely to grow slightly.
Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA) continued to lead toilet care in 2020 thanks to its well-trusted brand, Choc, which enjoys a high profile and widespread availability. The domestic company has operated in toilet care for many years, specifically in toilet liquids.
Toilet care’s largest threat is bleach as the vast majority of Tunisian consumers use bleach to clean toilets. If the economic fallout from the pandemic continues over the forecast period even middle-class consumers may return to purchasing bleach as it is more affordable.
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This report originates from Passport, our Toilet Care research and analysis database.
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