Toilet care is expected to see poor retail value and retail volume growth supported by the rising number of households in Ireland. The bathroom and toilet will remain one of the hygiene priorities.
While toilet liquid/foams will remain the biggest category within toilet care, the convenience trend will drive growth for rim blocks, especially among younger consumers. Many find cleaning the toilet unpleasant, and some consumers will likely opt for hands-off solutions.
The factors attributing to the growth of eco-friendly toilet care include an increasing number of consumers interested in adopting a "green" lifestyle. Many wish to reduce the use of toxic chemicals along with the bad odour some chemicals have, with many brands focusing on strong research and development into eco-friendly options.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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