The forecast period is expected to see toilet care register positive sales growth as the consumer base for these products will continue to increase in size and scope due to urbanisation, spreading affluence and the expansion of Kenya’s affluent urban middle class. In addition, improved hygiene standards in many homes due to the experiences of the COVID-19 pandemic and the recovery of Kenya’s economy from the adverse impact of the pandemic on commercial activity in key sectors are likely to remain among the key factors supporting rising demand for toilet care.
Well my skinning consumers are expected to remain price-sensitive throughout forecast period, the core consumer base for toilet care is expected to comprise largely people who are much less likely to be overly concerned about the relatively high average unit price of toilet care in comparison with other home care categories. Instead, the affluent urban professionals that are expected to be most likely to value toilet care products will continue to place more value on the efficacy of the products they are thinking of buying and the benefits they can gain in terms of saving time and improved results.
With Kenya’s economy expected to continue recording positive growth over the forecast period, there are now strong opportunities for toilet care to benefit from the overall upgrading of housing infrastructure, with people of all income levels poised to experience significant uplift in the quality of their housing. For millions of canyons, this means their first homes with a modern flushing toilet and this is likely to significantly expand the base of consumers for whom toilet care products are potentially relevant.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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