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Country Report

Toilet Care in

Toilet Care in South Africa

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Potential for more effective toilet cleaners

South Africa faced heavy droughts in the last half of the review period, with the Western Cape particularly hard hit. Because of this, residents are encouraged to use water more sparingly by using grey water from dishwashers and washing machines to water grass or to use shower and bath water to fill up toilet cisterns.

Product developments include cheaper alternatives and multi-purpose products

Within toilet care, as in all other home care categories, consumers seek value for money as household incomes are strained. Many consumers trade down to cheaper alternatives and multi-purpose products that cater for more widespread use.

Despite maturity of toilet liquids/foam products, the format remains popular

One of the categories within toilet care that showed the most impressive growth was toilet liquids/foam. Despite the maturity of this category, consumers continued to use this format and it accounted for the greatest proportion of overall current value sales in 2017.

COMPETITIVE LANDSCAPE

Healthy competition between multinationals and local player Tiger Consumer Brands

SC Johnson & Son of South Africa led sales with slightly more than one third of value sales, followed by Reckitt Benckiser and Tiger Consumer Brands. SC Johnson & Son’s strong performance can be attributed to its Toilet Duck brand which led shares overall and in rim blocks while ranking second within in-cistern devices, rim liquids and toilet liquids/foam categories.

Bundle pack promotions remain popular as value propositions

Bundle pack promotions remains common in this category. Rim blocks also continue to drive value propositions with packaging of three blocks featuring “Great Value Triple Pack” wording on the packaging.

Performance will be limited by economic conditions and constrained spending

Toilet care will record a modest performance due to the poor economic condition and outlook, as well as pressure felt on household spending. Households are expected to continue to seek value offerings and demand home care products that provide multifunctional benefits.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in South Africa?
What are the major brands in South Africa?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in South Africa - Category analysis

HEADLINES

PROSPECTS

Potential for more effective toilet cleaners

Product developments include cheaper alternatives and multi-purpose products

Despite maturity of toilet liquids/foam products, the format remains popular

COMPETITIVE LANDSCAPE

Healthy competition between multinationals and local player Tiger Consumer Brands

Bundle pack promotions remain popular as value propositions

Performance will be limited by economic conditions and constrained spending

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Uncertain economic conditions affect consumers

Consumers become more aspirational and demand value-added goods

Fierce competition between leading players and private label

Other product innovations and changes

Future performance set to be impacted by increased competition

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Potential for more effective toilet cleaners

Product developments include cheaper alternatives and multi-purpose products

Despite maturity of toilet liquids/foam products, the format remains popular

COMPETITIVE LANDSCAPE

Healthy competition between multinationals and local player Tiger Consumer Brands

Bundle pack promotions remain popular as value propositions

Performance will be limited by economic conditions and constrained spending

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in South Africa - Category analysis

HEADLINES

PROSPECTS

Potential for more effective toilet cleaners

Product developments include cheaper alternatives and multi-purpose products

Despite maturity of toilet liquids/foam products, the format remains popular

COMPETITIVE LANDSCAPE

Healthy competition between multinationals and local player Tiger Consumer Brands

Bundle pack promotions remain popular as value propositions

Performance will be limited by economic conditions and constrained spending

CATEGORY DATA

Home Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Uncertain economic conditions affect consumers

Consumers become more aspirational and demand value-added goods

Fierce competition between leading players and private label

Other product innovations and changes

Future performance set to be impacted by increased competition

MARKET INDICATORS

MARKET DATA

SOURCES

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