Toilet Care in South Africa

PROSPECTS

Bleach products continue to threaten growth in toilet care

Given a challenging economic environment characterised by rising interest rates and limited spending, consumers opt for home care products that are more effective for the household and offer value for money. Multipurpose products such as bleach are more effective for various purposes in the household, including toilet care.

Health and sanitation concerns drive category growth

With high levels of urbanisation across the provinces, effective sanitation to minimise health risks remains crucial in the South African context. Consumers continue to demand toilet care products that tackle hygiene concerns, including bacteria and germs, among others.

Price-sensitive consumers opt for more affordable products

South African consumers continue to be driven by value when making purchasing decisions. In a challenging economic environment, consumers trade down to cheaper, effective toilet cleaning products.

COMPETITIVE LANDSCAPE

SC Johnson & Son of South Africa continues to lead

SC Johnson & Son of South Africa remained the leading player in toilet care in 2019. Its success can be attributed to the Duck brand, which maintained the lead in rim blocks.

New product developments drive growth

Given high levels of competition in toilet care in South Africa, manufacturers are under pressure to cater to the growing demands of consumers. In most cases, consumers demand products that are effective, easy to use and safe.

Sanitation infrastructure crucial for toilet care

Poor sanitation and high urbanisation continue to be a problem in South Africa. The majority of South Africans still do not access to proper toilet facilities.

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