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Country Report

Toilet Care in

Toilet Care in South Africa

13 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bleach and other mutli-purpose products continue to threaten toilet care

As many consumers remain cash strapped or continue to seek products that add greater value, multi-purpose cleaning products are being used for a number of household cleaning needs, including toilet care. The most popular multi-purpose product remains bleach, mainly due to its relatively low price point and effective cleaning and disinfecting abilities.

Toilet liquids/foam continues to lead growth as the largest product in toilet care

Toilet care achieved good retail value growth as a whole in 2018, while the standout in terms of retail volume growth was toilet liquids/foam. The positive retail value and volume performance for toilet liquids/foam can be attributed to the ease of use and effectiveness in cleaning, disinfecting and leaving a pleasant odour.

Consumers willing to trade down to cheaper alternatives

Consumers continue to seek value for money offerings. Trading down to cheaper alternatives such as multi-purpose cleaning products or bleach is expected to continue into the forecast period.

COMPETITIVE LANDSCAPE

Emphasis on new forumulas as share growth becomes more difficult

The year 2017 witnessed the introduction of various private label toilet cleaning products, from powders to dampen odours to liquids to clean and disinfect bowls. These products were introduced as a direct result of the drought which ravaged the country, especially in the Western and Eastern Cape, where these products enjoyed some success.

Leading players anticipated to face competition from entry level and private label

SC Johnson & Son of South Africa continued to lead toilet care in 2018, followed closely by brands from Reckitt Benckiser South Africa and domestic player, Tiger Consumer Brands. SC Johnson & Son of South Africa owes its leading position to the strong presence of its Toilet Duck range, which led in rim blocks with significant retail value sales in in-cistern devices, rim liquids and toilet liquids/foam.

New product developments launched in order to remain relavent

Albex No-Flush toilet cleaner was introduced as a product aimed at saving water, neutralising smells and improving cleaning in the bathroom. The product was well received by consumers, especially in the drought-stricken Western Cape and Eastern Cape provinces.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in South Africa?
What are the major brands in South Africa?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in South Africa - Category analysis

HEADLINES

PROSPECTS

Bleach and other mutli-purpose products continue to threaten toilet care

Toilet liquids/foam continues to lead growth as the largest product in toilet care

Consumers willing to trade down to cheaper alternatives

COMPETITIVE LANDSCAPE

Emphasis on new forumulas as share growth becomes more difficult

Leading players anticipated to face competition from entry level and private label

New product developments launched in order to remain relavent

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Consumers trading down to cheaper alternatives due to challenging economic conditions

Players with a focus on consumer needs and preferences thrive in the challenging environment

Brand heritage and recognition continues to bode well for leading players, while product affordability remains significant

Some players are able to develop new product offerings in response to challenges

Forecast period growth anticipated to remain flat, driven by dishwashing and laundry care

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in South Africa

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Executive Summary

New Report Guarantee

PROSPECTS

Bleach and other mutli-purpose products continue to threaten toilet care

Toilet liquids/foam continues to lead growth as the largest product in toilet care

Consumers willing to trade down to cheaper alternatives

COMPETITIVE LANDSCAPE

Emphasis on new forumulas as share growth becomes more difficult

Leading players anticipated to face competition from entry level and private label

New product developments launched in order to remain relavent

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in South Africa - Category analysis

HEADLINES

PROSPECTS

Bleach and other mutli-purpose products continue to threaten toilet care

Toilet liquids/foam continues to lead growth as the largest product in toilet care

Consumers willing to trade down to cheaper alternatives

COMPETITIVE LANDSCAPE

Emphasis on new forumulas as share growth becomes more difficult

Leading players anticipated to face competition from entry level and private label

New product developments launched in order to remain relavent

CATEGORY DATA

Home Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Consumers trading down to cheaper alternatives due to challenging economic conditions

Players with a focus on consumer needs and preferences thrive in the challenging environment

Brand heritage and recognition continues to bode well for leading players, while product affordability remains significant

Some players are able to develop new product offerings in response to challenges

Forecast period growth anticipated to remain flat, driven by dishwashing and laundry care

MARKET INDICATORS

MARKET DATA

SOURCES

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