E-commerce is set to continue to gain ground in toilet care during the forecast period. E-commerce platforms are working to attract budget conscious consumers with heavy discounts during major sales, free delivery vouchers, and additional discount vouchers.
Even as the threat posed by the pandemic diminishes, many Malaysian consumers are likely to continue to clean their toilet more frequently than prior to the outbreak of COVID-19 due to heightened interest in maintaining home cleanliness. While toilet liquids/foam will continue to dominate retail value sales of toilet care during the forecast period, in-cistern devices will continue to grow in popularity amongst more affluent local consumers.
Brand loyalty is not as important in toilet care as in some areas of home care, with many consumers focusing strongly on price, as long as the product is perceived to offer decent cleaning strength. Consumers are not particularly swayed by brand claims in this category.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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