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Country Report

Toilet Care in

Toilet Care in India

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Government’s Swachh Bharat Abhiyan initiative boosts demand for toilet care

The Swachh Bharat Abhiyan (clean India mission) campaign is one of the most significant hygiene initiatives by the government of India and was launched in 2014. Swachh Bharat Abhiyan aims to make India defecation free by 2019 by constructing 100 million toilets.

Companies investing heavily in spreading hygiene awareness

Boosted by the government’s Swachh Bharat Abhiyan campaign, companies in toilet care are investing heavily in spreading awareness of better hygiene products. Some significant contributions are heavy promotional campaigns from leading companies such as Reckitt Benckiser, Dabur India and Hindustan Unilever.

Toilet liquids remains most popular toilet care product

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to dominate toilet care sales

Reckitt Benckiser remains the leading player within toilet care, followed by Dabur India and Hindustan Unilever. The company has spent a significant amount on advertising to promote its Harpic brand, thus helping it to sustain its strong leading position.

Focus on internet retailing and social media to attract consumers

The company has also embraced internet retailing and social media in order to spread awareness and demand among urban consumers. Leading manufacturers have also started to focus more on powerful formulations which claim to offer better cleaning than other ordinary cleaners.

International brands remain leading players in toilet care

International brands dominate toilet care, with the presence of domestic brands remaining limited. Toilet care is dominated by international companies such as Reckitt Benckiser, Hindustan Unilever and SC Johnson Products, which accounted for the majority of value sales in 2017.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in India?
What are the major brands in India?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in India - Category analysis

HEADLINES

PROSPECTS

Government’s Swachh Bharat Abhiyan initiative boosts demand for toilet care

Companies investing heavily in spreading hygiene awareness

Toilet liquids remains most popular toilet care product

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to dominate toilet care sales

Focus on internet retailing and social media to attract consumers

International brands remain leading players in toilet care

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in India - Industry Overview

EXECUTIVE SUMMARY

Hygiene remains top priority for Indian consumers

Convenience and value added features being sought by consumers

Home care remains price sensitive

Attractive packaging and convenient product formats key to product development

Penetration of home care products set to increase over forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in India

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Executive Summary

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PROSPECTS

Government’s Swachh Bharat Abhiyan initiative boosts demand for toilet care

Companies investing heavily in spreading hygiene awareness

Toilet liquids remains most popular toilet care product

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to dominate toilet care sales

Focus on internet retailing and social media to attract consumers

International brands remain leading players in toilet care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in India - Category analysis

HEADLINES

PROSPECTS

Government’s Swachh Bharat Abhiyan initiative boosts demand for toilet care

Companies investing heavily in spreading hygiene awareness

Toilet liquids remains most popular toilet care product

COMPETITIVE LANDSCAPE

Reckitt Benckiser continues to dominate toilet care sales

Focus on internet retailing and social media to attract consumers

International brands remain leading players in toilet care

CATEGORY DATA

Home Care in India - Industry Overview

EXECUTIVE SUMMARY

Hygiene remains top priority for Indian consumers

Convenience and value added features being sought by consumers

Home care remains price sensitive

Attractive packaging and convenient product formats key to product development

Penetration of home care products set to increase over forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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