Toilet care is set to see solid retail volume and current value growth in the forecast period, as India still has lower per capita sales of such products compared with other APAC and developing/emerging countries. In addition, in 2022 the Ministry of Housing and Urban Affairs launched the Swachh Bharat Mission 2.
Despite the expectation of growth for toilet care in India in the forecast period, some consumers are still in the habit of using alternative products, such as phenyl, bleach, detergent, and acids, for cleaning their household toilets, due to the perceived better value for money of such products. This could hamper both value and volume growth of toilet care products in India.
Although toilet liquids/foam is predicted to retain its dominance of toilet care over the forecast period, the demand for premium formats of toilet care products, such as in-cistern devices and rim blocks, is set to be driven from a low base by convenience-seeking and time-pressed consumers over the forecast period. These products are useful for consumers who have fast-paced lifestyles and are looking to maintain the hygiene and cleanliness of the toilet bowl daily without the need for constant active cleaning.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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