Toilet care is expected to see strong and stable growth over the forecast period. Consumers have become more aware of the importance of cleaning bathrooms and toilets more frequently since the outbreak of COVID-19 and this trend is expected to continue driving sales of toilet care over the forecast period.
Private label witnessed dynamic growth in toilet care in 2022 and this is expected to continue in the forecast period, especially given the precarious economic situation in Poland. Additionally, as the discounters channel continues to grow at a rapid rate this should also supporting a rise in the acceptance of private label products, which are often available in these stores.
New product development is expected to be seen among the leading brands in toilet care as they look for ways to add value and to make them stand out from the competition. New product development is seen as an important factor in a market that is becoming increasingly competitive.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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