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Country Report

Toilet Care in

Toilet Care in the United Arab Emirates

12 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet care leads retail value growth in home care

Toilet care recorded the strongest retail value growth in home care in 2017. Benefiting from the specialisation trend which developed over the review period, consumers did not compromise on toilet care products in their attempt to save money and limit their budget, believing that the benefits of these products outweigh the costs.

Specialisation to benefit the category

Consumers are expected to continue to seek specialised products for their toilets over the forecast period. Even though growth declined in 2017 compared to previous years, toilet care is expected to witness significant growth over the forecast period as consumers continue to demonstrate great interest in these products.

Promotions are the elephant in the room

Supported by these trends, retail volume growth of toilet care surpassed value growth in 2017 as a result of the continuous promotions offered by toilet care players. In addition to providing attractive pricing for consumers to continue purchasing and not to compromise on these products, promotions appeared to have a significant impact on consumers attracted to these products for the first time.

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads the way

Reckitt Benckiser Arabia led toilet care in 2017. The company has a longstanding presence in the country with its flagship Harpic brand.

Innovations in fragrances and packaging drives competition

Brands which focused on packaging innovations were able to gain shelf space and attract consumers over the review period. For example, Brill Manitoba with its WC Net brand was able to gain share towards the end of the review period, coming in second place after Harpic in 2017.

Multinationals characterise toilet care

Multinationals led sales of toilet care in 2017 with the Harpic brand in the lead and no significant domestic brands available. The longstanding presence of these international brands within the country, coupled with the fact that they are widely recognised and trusted by the large number of expatriates living in the country, contributed to their success.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Toilet care leads retail value growth in home care

Specialisation to benefit the category

Promotions are the elephant in the room

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads the way

Innovations in fragrances and packaging drives competition

Multinationals characterise toilet care

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Tough economic challenges in the country negatively affect home care

Promotions often replace effective marketing

While private label continues to grow, innovation begins to pay back

New product development focuses on packaging and technology

It is time for a more rapid pace in innovation

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in the United Arab Emirates

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Executive Summary

New Report Guarantee

PROSPECTS

Toilet care leads retail value growth in home care

Specialisation to benefit the category

Promotions are the elephant in the room

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads the way

Innovations in fragrances and packaging drives competition

Multinationals characterise toilet care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Toilet care leads retail value growth in home care

Specialisation to benefit the category

Promotions are the elephant in the room

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads the way

Innovations in fragrances and packaging drives competition

Multinationals characterise toilet care

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Tough economic challenges in the country negatively affect home care

Promotions often replace effective marketing

While private label continues to grow, innovation begins to pay back

New product development focuses on packaging and technology

It is time for a more rapid pace in innovation

MARKET INDICATORS

MARKET DATA

SOURCES

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