The lingering effects of the pandemic, including heightened hygiene awareness, will continue to influence consumer behaviour and attitudes to cleaning their homes and ensuring they are free from germs. Due to the closure of numerous bricks-and-mortar outlets at the height of the pandemic, some consumers opted to purchase these home care items online.
As consumers focus on living in a clean, dust- and dirt-free environment, the significance of sustaining a healthier lifestyle is becoming increasingly apparent. In response, players are starting to launch innovative toilet care products that place a strong emphasis on sustainability in terms of product bundling, packaging, quality, price, and scent.
Despite experiencing declining retail volume sales in 2021-2022, demand for rim blocks is set to gradually improve over the forecast period. Leading brands such as Harpic, WC Net and Bloo remain popular as they offer a wide range of fragrances and enjoy consumer trust in terms of quality and efficacy.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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