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Country Report

Toilet Care in

Toilet Care in the United Arab Emirates

11 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet care performs well

Toilet care was the strongest performer within home care in current value terms in 2018. Benefitting from the specialisation trend which developed over the review period, consumers were unwilling to compromise on toilet care in their attempt to save money and limit their budgets, believing that the benefits of these products outweighed the costs.

Specialisation to benefit toilet care

In the United Arab Emirates, consumers are expected to continue to seek specialist products with which to clean their toilets. Even though volume growth slowed in 2018 compared to previous years, toilet care is expected to witness a significant performance over the forecast period as consumers continue to demonstrate greater interest in these products.

Promotions play a significant role in shaping toilet care

In addition to providing attractive pricing for consumers to continue purchasing and persuade them not to compromise on toilet care, promotions appeared to have a significant impact on consumers attracted to these products for the first time towards the end of the review period. Even though the country is experiencing some tough challenges in terms of impulse purchases, and consumers are not inclined to try new products, the attractive pricing along with the continuing increase in awareness of health and hygiene is becoming the driver for some to actually try toilet care and become new adopters.

COMPETITIVE LANDSCAPE

Reckitt Benckiser retains leadership

Reckitt Benckiser continued to lead toilet care in 2018. The company has a long-standing presence in the country with its flagship brand Harpic.

Innovations in fragrances and packaging drive competition

Brands which focused on packaging innovations were able to gain shelf space and attract consumers over the review period. For example, Brill Manitoba SpA with its WC Net brand was able to gain share towards the end of the review period, ranking second after Harpic in 2018.

Multinationals brands favoured in toilet care

Multinationals brands led toilet care in 2018 with Harpic retaining its lead and no significant domestic brands available. The long-standing presence of these international brands within the country, coupled with the fact that they are widely recognised and trusted by a large number of expatriates living in the country, contributed to their success.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Toilet care performs well

Specialisation to benefit toilet care

Promotions play a significant role in shaping toilet care

COMPETITIVE LANDSCAPE

Reckitt Benckiser retains leadership

Innovations in fragrances and packaging drive competition

Multinationals brands favoured in toilet care

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Home care marginally recovers

Introduction of VAT and consumer behaviour

Private label preference grows

New product development relies on packaging

Innovation to shape home care

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Toilet care performs well

Specialisation to benefit toilet care

Promotions play a significant role in shaping toilet care

COMPETITIVE LANDSCAPE

Reckitt Benckiser retains leadership

Innovations in fragrances and packaging drive competition

Multinationals brands favoured in toilet care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Toilet care performs well

Specialisation to benefit toilet care

Promotions play a significant role in shaping toilet care

COMPETITIVE LANDSCAPE

Reckitt Benckiser retains leadership

Innovations in fragrances and packaging drive competition

Multinationals brands favoured in toilet care

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Home care marginally recovers

Introduction of VAT and consumer behaviour

Private label preference grows

New product development relies on packaging

Innovation to shape home care

MARKET INDICATORS

MARKET DATA

SOURCES

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