Toilet care is expected to experience a further decline in value terms (at constant 2022 prices) over the early part of the forecast period, as demand stabilises from the pandemic-induced surge in demand. However, there may be minor growth readjustments depending on new fragrance trends or innovations.
Toilet liquids/foam is expected to offer the strongest potential for growth over the forecast period. While other formats are likely see declines, given the rebalancing effect of pandemic-era behavioural changes, toilet liquids/foam is expected to continue to benefit from shifts in behaviour, particularly in terms of searching for economical options.
Planet Pure and private label line eco Freude from Dirk Rossman entered German toilet care (via toilet liquids/foam) in 2021 and recorded dynamic value growth in their first full year of sales in 2022. This growth was likely driven by the increasing pressures on players to produce more sustainable products and packaging.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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