Toilet care sales continue to benefit from rising consumer concerns about best sanitation practice in response to the COVID-19 pandemic; although this trend has weakened slightly in 2021 as the crisis was perceived to come more under control, it is still a factor in purchase decisions.
Cameroon is seeing an acceleration in urbanisation, partly due to macroeconomic factors and partly due to violent political instability that disproportionately affects rural consumers. This is leading to overcrowding in cities, and is putting increasing strain and waste and sanitation infrastructure.
The competitive environment in toilet care remains largely unchanged, and is dominated by international brand operators. There has been little in the way of product development in 2021, and there is a limited choice of product – toilet liquids/foams are by some distance the largest part of the category, approaching 100% of volume sales in 2021.
Although the middle-class consumers that are the primary consumers of these products are being less affected by the economic fallout of the pandemic, price sensitivity is rising across all consumer bases. Over the forecast period, innovation is therefore set to focus on ways of reducing costs and passing this onto consumers.
International brands will continue to dominate toilet care in Cameroon over the forecast period, and there are currently no local companies producing toilet care products. The mid- and high-income consumers who primarily buy these products tend to place more trust in global brands.
Toilet care is set to see positive, if undynamic, growth over the forecast period. These products are not promoted as widely as laundry care, bleach or home insecticides, and a lack of awareness among consumers is a factor in limiting growth.
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This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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