As a result of lockdowns and the pandemic, consumer purchasing power took a bit hit in 2020 and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, toilet care registered a healthy increase in current value sales.
SC Johnson & Son, a global leader in toilet care, continued to lead sales in Georgia in 2021 and extended its retail value share slightly over the year. The company’s major sales generator in the country is its Toilet Duck toilet liquid, with the brand having strong coverage in most retail channels.
With limited awareness of toilet care, many consumers still use bleach to clean toilets, thus limiting sales. The limited access to modern grocery retailers in rural areas is constraining growth and awareness of various toilet care products.
Toilet care will register moderate constant value and volume growth over the forecast period. A declining population will dampen volume growth.
The expansion of modern grocery retailers into new parts of the country will help competition in toilet care to grow during the forecast period. These outlets are far more likely to offer a range of toilet care in comparison to traditional grocery retailers.
Discounting will become increasingly prevalent in toilet care in the forecast period. Players in this area are keen to encourage trial purchases and expand the consumer base for these products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!