Toilet care sales in Georgia are forecasted to gain pace in volume sales terms over the forecast period as products become increasingly perceived as an essential home care product. Toilet liquids/foam is expected to remain the most popular toilet care products in Georgia, with the broadest shelf space, assortment and availability in retailers.
Price sensitivity is expected to affect competition among toilet care producers in Georgia, notably in 2023. With inflation remaining high, many consumers will be under pressure to economise and are forecasted to pay greater attention to price rather to branding.
Foreign brands are forecasted to retain their strong positions in toilet care thanks to a strong presence in modern retailers. Leading brands occupy a large proportion of shelf space and present in several toilet care categories, such as Toilet Duck for example, which offers a wide variety of ITBs and toilet liquids/foam.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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