Toilet care is set to stabilise over the forecast period, as consumer spending patterns continue to return to normal following the atypical behaviours seen during the era of the pandemic. Rim liquids will continue to decline overall, inclusive and regardless of potential innovations in this area.
Despite currently holding relatively low shares in toilet care, private label is expected to become more notable in the category over the forecast period. Indeed, further developments in private label brands and strong consumer communications are anticipated in this area.
Toilet liquids/foam will continue to face challenges in light of competition from increasingly sophisticated and convenient ITBs as well as other specific bathroom cleaning products. Indeed, consumers are expected to gravitate towards more modern options over the forecast period, especially with the developments coming from private label which make sophisticated products available to a wider consumer audience.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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