In 2021, consumers continued to be aware of the importance of cleaning as a result of COVID-19, focusing on the hygiene of their toilets and other areas where germs are more likely to spread. Official sources stressed the importance of cleaning areas where germs are more likely to spread, such as toilets.
Rim blocks recorded the most dynamic growth in 2021 as they are highly convenient to use and provide constant cleaning and disinfectant benefits. Compared with rim liquids, rim blocks last longer and many Hungarian consumers have got used to using them.
Toilet care in Hungary continues to be led by multinational brands in 2021. The overall leader Henkel continued to innovate in the category, introducing new sustainable packaging for its toilet liquid products under the Bref brand.
As consumers in Hungary are aware that toilet care products could be very effective against various viruses and bacteria during the COVID-19 pandemic, they are expected to continue frequently using toilet care products over the forecast period, driving future sales in the category. Value sales will also be boosted by consumers increasingly opting for more premium products with strong disinfectant features.
Rim blocks is expected to continue to see the strongest growth in toilet care over the forecast period as consumers appreciate their efficiency and convenience. Hungarian consumers, regardless of their demographic status, are willing to pay more for these products as they are quick and easy to use, which is appealing amid busier lifestyles.
Over the forecast period, manufacturers in toilet care are expected to fight for consumers and keep the category fresh with innovate products, such as new eco-friendly compositions, recyclable packaging, new product designs and unique fragrances. The rising number of private label products with eco-friendly features at affordable prices should lead to the increasing popularity of these products and share gain in the period to 2026.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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