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Country Report

Toilet Care in

Toilet Care in Hungary

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Above average growth

Toilet care received strong attention over the review period in Hungary, posting above average growth. Thanks to increasing disposable incomes and the widening range of available toilet care products, consumers are willing to buy more expensive, premium products in order to keep their toilet areas as clean as possible.

Rim blocks continue to perform well

Toilet rim blocks was the biggest and also fastest growing area within toilet care in 2018, driving overall sales. Rim blocks is an innovative and dynamic area thanks to constant new product developments and continuous discounts and promotions.

Fierce competition

The less dynamic performance of other areas within toilet care can be attributed to strong competition. Rim liquids has fallen victim to the dominance of rim blocks, while toilet liquids/foam also faces challenges from bleach.

COMPETITIVE LANDSCAPE

Multinationals remain in pole position

Toilet care continues to be dominated by multinational brands. In 2018, Henkel managed to strengthen its leadership thanks to the popularity of its flagship Bref brand.

Decreasing product range

Due to fierce competition, many multinationals decided to restructure their toilet care product range over the review period in response to changing consumer needs and trends. The overall performance of Unilever within toilet care has been weakened by the withdrawal of its two minor toilet liquids/foam brands in 2018.

Switching fragrances

Bref is a leading innovator within rim blocks, with the brand contributing significantly to the premiumisation of the overall segment by labelling its products as classic or premium. After the success of “Color Aktiv” products in various colours, which are marketed as visibly maintaining toilet cleanliness and freshness, even between flushes, the company launched a new variant in 2018 as well.

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Samples

Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Hungary market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Hungary?
What are the major brands in Hungary?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Hungary - Category analysis

HEADLINES

PROSPECTS

Above average growth

Rim blocks continue to perform well

Fierce competition

COMPETITIVE LANDSCAPE

Multinationals remain in pole position

Decreasing product range

Switching fragrances

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

General growth and improvement

Convenience every day in every way

Global playground

New product developments in line with changing consumer trends

Innovation key to success

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Above average growth

Rim blocks continue to perform well

Fierce competition

COMPETITIVE LANDSCAPE

Multinationals remain in pole position

Decreasing product range

Switching fragrances

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Hungary - Category analysis

HEADLINES

PROSPECTS

Above average growth

Rim blocks continue to perform well

Fierce competition

COMPETITIVE LANDSCAPE

Multinationals remain in pole position

Decreasing product range

Switching fragrances

CATEGORY DATA

Home Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

General growth and improvement

Convenience every day in every way

Global playground

New product developments in line with changing consumer trends

Innovation key to success

MARKET INDICATORS

MARKET DATA

SOURCES

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