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Country Report

Toilet Care in

Toilet Care in the United Kingdom

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Effort-saving products to register dynamic growth

Toilet care products with time and effort-saving features are set to register the strongest value growth over the forecast period. In-cistern devices was the most dynamic area in 2018, while rim blocks is expected to record the strongest value growth over the next five years.

Eco-friendly products to gain momentum

Despite growing consumer interest in organic and sustainable cleaning products, particularly within laundry care, the presence of eco-friendly products remains very low within toilet care. Indeed, the main brand present in this area is Ecover, which offers three different toilet care products in a liquid format.

Players responding to rising consumer health awareness

As UK consumers are increasingly aware of the impact of cleaning products on their health and the environment, Ecover’s sales share is expected to increase over the forecast period. Additionally, new players are also projected to enter the area.

COMPETITIVE LANDSCAPE

SC Johnson maintains lead in 2018

In 2018, SC Johnson continued to dominate toilet care with its Duck brand. This can be attributed to high levels of brand recognition and consumer awareness.

Domestos gains value share thanks to strong positioning and focus on marketing

Domestos from Unilever was one of the few toilet care brands that gained value share in 2018. This can be attributed to a wide product portfolio, both in rim blocks and toilet liquids/foam.

Social initiatives help attract consumers

In recent years, Domestos launched multiple initiatives for safer and cleaner toilets. Across the UK, more than one-in-three public toilets have been closed over the last two decades.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in United Kingdom?
What are the major brands in United Kingdom?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Effort-saving products to register dynamic growth

Eco-friendly products to gain momentum

Players responding to rising consumer health awareness

COMPETITIVE LANDSCAPE

SC Johnson maintains lead in 2018

Domestos gains value share thanks to strong positioning and focus on marketing

Social initiatives help attract consumers

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Home care sees growth in 2018

Sustainability, an increasingly visible feature within home care

New and small players continue to expand

Sales boosted by new product developments

Cautiously optimistic outlook for home care

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Effort-saving products to register dynamic growth

Eco-friendly products to gain momentum

Players responding to rising consumer health awareness

COMPETITIVE LANDSCAPE

SC Johnson maintains lead in 2018

Domestos gains value share thanks to strong positioning and focus on marketing

Social initiatives help attract consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Effort-saving products to register dynamic growth

Eco-friendly products to gain momentum

Players responding to rising consumer health awareness

COMPETITIVE LANDSCAPE

SC Johnson maintains lead in 2018

Domestos gains value share thanks to strong positioning and focus on marketing

Social initiatives help attract consumers

CATEGORY DATA

Home Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Home care sees growth in 2018

Sustainability, an increasingly visible feature within home care

New and small players continue to expand

Sales boosted by new product developments

Cautiously optimistic outlook for home care

MARKET INDICATORS

MARKET DATA

SOURCES

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