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Country Report

Toilet Care in

Toilet Care in Azerbaijan

11 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Value sales rise while volume sales fall

Toilet care is considered essential in Azerbaijan; keeping the toilet clean and fresh is an important household task. With growing cities and less time for household activities, universal toilet care products are becoming increasingly popular.

Supermarket sales grow strongly taking ground from traditional grocery retailers

Over the review period, modern retailing developed rapidly as supermarkets, convenience stores, discounters and hypermarkets expanded. This has changed local consumers’ shopping habits, which have shifted from purchasing toilet care from neighbourhood markets to including it in regular shopping trips in modern channels.

Toilet care expected to grow

Over the forecast period, toilet care is expected to grow progressively, mainly attributable to growing consumer education about the necessity of sanitation and awareness of emerging products. With growing demand, the number of players is expected to increase, making competition tougher.

COMPETITIVE LANDSCAPE

Mazarina MMC dominates toilet care

Mazarina MMC continued to dominate sales of toilet care products in 2017, being present in rim liquids, in-cistern devices, toilet liquids/foam and other categories. Its extensive product portfolio allows consumers with different preferences to select the brand and additionally try its new products.

Multinationals lead toilet care

International brands led toilet care in Azerbaijan in 2017. However, local representatives lead the distribution of toilet care through traditional and modern grocery retailers.

Economy product launches are more successful than premium

In 2017, with reduced disposable incomes due to devaluation in 2015, consumers looked for affordability and long-lasting benefits when purchasing toilet care. Key new launches in 2017 had value for money attributes and increased durability.

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Samples

Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Azerbaijan?
What are the major brands in Azerbaijan?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Value sales rise while volume sales fall

Supermarket sales grow strongly taking ground from traditional grocery retailers

Toilet care expected to grow

COMPETITIVE LANDSCAPE

Mazarina MMC dominates toilet care

Multinationals lead toilet care

Economy product launches are more successful than premium

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 4 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Home care value growth reflects unstable monetary system

More expensive imports push consumers to seek economy products, bargains and promotions

International brands benefit from consumers’ high brand recognition

Modern grocery channels grow extensively, introducing new purchasing habits to local consumers

Home care to head towards saturation in Azerbaijan over the forecast period

MARKET INDICATORS

Table 5 Households 2012-2017

MARKET DATA

Table 6 Sales of Home Care by Category: Value 2012-2017
Table 7 Sales of Home Care by Category: % Value Growth 2012-2017
Table 8 NBO Company Shares of Home Care: % Value 2013-2017
Table 9 Distribution of Home Care by Format: % Value 2012-2017
Table 10 Distribution of Home Care by Format and Category: % Value 2017
Table 11 Forecast Sales of Home Care by Category: Value 2017-2022
Table 12 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Value sales rise while volume sales fall

Supermarket sales grow strongly taking ground from traditional grocery retailers

Toilet care expected to grow

COMPETITIVE LANDSCAPE

Mazarina MMC dominates toilet care

Multinationals lead toilet care

Economy product launches are more successful than premium

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Value sales rise while volume sales fall

Supermarket sales grow strongly taking ground from traditional grocery retailers

Toilet care expected to grow

COMPETITIVE LANDSCAPE

Mazarina MMC dominates toilet care

Multinationals lead toilet care

Economy product launches are more successful than premium

CATEGORY DATA

Home Care in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Home care value growth reflects unstable monetary system

More expensive imports push consumers to seek economy products, bargains and promotions

International brands benefit from consumers’ high brand recognition

Modern grocery channels grow extensively, introducing new purchasing habits to local consumers

Home care to head towards saturation in Azerbaijan over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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