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Learn moreFeb 2020
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Toilet care continued to grow in Azerbaijan in 2019, driven by toilet liquids/foam. Toilet care is represented almost entirely by toilet liquids/foam, though ITBs are gaining ground in the form of rim liquids.
Water quality remained a pertinent challenge for Azerbaijani consumers in 2019. Due to the corrosion and heavy sediment, local consumers need to use toilet care products often and in large amounts in order to keep toilets clean and disinfected.
Toilet care products have been traditionally available primarily through neighbourhood markets and other traditional grocery retailers. The review period saw dramatic changes in retailing in Azerbaijan.
Mazarina MMC continued to dominate toilet care in 2019, thanks to the company’s brand presence in toilet liquids/foam, in-cistern devices and rim liquids. Mazarina’s Tualetnyi Utenok (Toilet Duck) brand, a toilet liquid distributed on behalf of SC Johnson & Son Inc, was the undisputed leader in terms of brand share, and the company’s Glade brand came in third.
Multinationals led toilet care in Azerbaijan throughout the review period and during 2019. Products from domestic companies had only narrow coverage, distributed mainly through markets on the outskirts and in the suburbs of cities.
Towards the end of the review period, toilet care products saw a rise in popularity, in line with ongoing urbanisation and reduced time available for domestic multi-purpose cleaning chores. As a result, products with dual actions, such as cleaning and disinfecting or cleaning and providing fragrance, showed the strongest performances during 2019.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toilet Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.