Sales of toilet care in 2021 have continued to benefit from the effects of lockdown; consumers are still spending more time at home and therefore are spending more on daily household hygiene. At the same time, consumer concern about sanitary hygiene has often focused on the toilet during the pandemic, further lifting sales of toilet care.
The category is still comparatively unsophisticated. Although ITBs are set to be the most dynamic value generator in 2021, they represent a negligible part of the market.
Water quality remains a significant challenge for many Azerbaijani households in 2021. Due to poor condition of the country’s water infrastructure, and typically high levels of sediment in household supply, local consumers need to use toilet care products in large amounts to keep toilets clean.
Growth rates of toilet care products are set to ease over the forecast period, as the country reopens and pre-pandemic consumption habits return. However, the crisis has led to marked shift in sanitary and hygiene habits in the country, and increased attention to surface hygiene will continue to support demand for toilet care products.
Toilet liquid will remain the dominant toilet cate product during the forecast period. The vast majority of consumers will continue to see other toilet care products as non-essential, and consumer spending will also take time to recover from the effects of the pandemic on GDP.
Multinationals led toilet care in Azerbaijan in 2021, and will continue to do so over the forecast period. Domestic producers have limited distribution, typically through open markets and small grocery stores in the suburbs.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See All of Our DefinitionsThis report originates from Passport, our Toilet Care research and analysis database.
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