Toilet care is predicted to record stable but undynamic retail volume growth rates over the forecast period, despite the waning impact of the pandemic, as many consumers retain their habit of maintaining a clean and hygienic bathroom/toilet area. Strong messages from the government emphasising the importance of toilet cleanliness through newspapers and television advertisements are likely to remain top of mind among consumers heading into the forecast period.
SC Johnson strengthened its dominance of toilet care in 2022, holding a 71% retain value share. The player benefits from the strong brand image of Toilet Duck in addition to a diverse range of products, which will continue to ensure its popularity with older generations in particular.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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