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Country Report

Toilet Care in

Toilet Care in Hong Kong, China

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Weak performance by toilet care in 2017

Toilet care recorded only marginal current value growth in 2017, which was a decline on the performance in 2016. Consumers were willing to invest in multi-purpose cleaners, which affected the demand for dedicated toilet care products.

Toilet liquids/foam remains the biggest category within toilet care

Toilet liquids/foam registered current value growth in 2017. Throughout the review period, toilet liquids/foam was the largest category within toilet care.

Demand for in-cistern devices reduces

In-cistern devices posted a strong decline in current value terms in 2017. SC Johnson (HK)’s in-cistern devices were no longer widely available from retailers in Hong Kong.

COMPETITIVE LANDSCAPE

SC Johnson (HK) continues to dominate toilet care

SC Johnson (HK) maintained its lead in toilet care in 2017. Following its acquisition of Kiwi Kleen, Kiwi Bloo and Kiwi Acqua Flush from Sara Lee Hong Kong in 2010, the player has fully integrated these brands into its own umbrella of brands, including Toilet Duck and Mr Muscle, so that this diverse range of brands enjoys a monopolistic position in the categories in which it is present, further cementing the company’s grip on toilet care.

Standard brands still outperform private label

As in most of the other home care categories, standard brands continued to lead private label in toilet care. Private label accounted for a negligible value share in toilet care in 2017, with First Choice by Dairy Farm International Holdings and Best Buy by AS Watson Group being the leading lines.

The challenge of convenience-led consumers

Consumers have been switching between the different types of toilet care products. While they see toilet liquids as very effective, they view in-cistern devices as convenient.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Hong Kong, China?
What are the major brands in Hong Kong, China?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Weak performance by toilet care in 2017

Toilet liquids/foam remains the biggest category within toilet care

Demand for in-cistern devices reduces

COMPETITIVE LANDSCAPE

SC Johnson (HK) continues to dominate toilet care

Standard brands still outperform private label

The challenge of convenience-led consumers

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record current value growth in 2017

Convenience is king

Bricks-and-mortar stores triumph over e-commerce

The competitive landscape is static

Reaching market maturity

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Weak performance by toilet care in 2017

Toilet liquids/foam remains the biggest category within toilet care

Demand for in-cistern devices reduces

COMPETITIVE LANDSCAPE

SC Johnson (HK) continues to dominate toilet care

Standard brands still outperform private label

The challenge of convenience-led consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Weak performance by toilet care in 2017

Toilet liquids/foam remains the biggest category within toilet care

Demand for in-cistern devices reduces

COMPETITIVE LANDSCAPE

SC Johnson (HK) continues to dominate toilet care

Standard brands still outperform private label

The challenge of convenience-led consumers

CATEGORY DATA

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record current value growth in 2017

Convenience is king

Bricks-and-mortar stores triumph over e-commerce

The competitive landscape is static

Reaching market maturity

MARKET INDICATORS

MARKET DATA

SOURCES

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