Toilet care benefited in 2020 from heightened hygiene concerns as a result of the pandemic, resulting in above average retail volume growth compared to the review period as a whole. However, after the peak of COVID-19, the growth rate has fallen significantly in 2021 due to relaxed hygiene fears in Hong Kong as a result of successful measures taken to contain the spread of the virus.
Rim blocks, a significant area of toilet care, witnessed greater product variation in Hong Kong towards the end of the review period. Among these variations, the gel format is gaining in popularity.
Despite the stable nature of the category, toilet care in Hong Kong has become an increasingly consolidated landscape since 2020, with SC Johnson’s Toilet Duck further strengthening its dominance overall. In some areas of the category, such as rim blocks and rim liquids, this is even more apparent.
Compared to surface care and dishwashing, toilet care had observed a strong trend towards natural ingredients in Hong Kong at the end of the review period. Still, there are several plant-based toilet care products available, one of which is offered by well-known plant-based home care brand Earth’s Choice which produces antibacterial toilet care.
Among the expanding product variations observed in toilet care, some are quickly gaining in popularity among local consumers. For example, gel toilet care performed relatively well across the category towards the end of the review period.
Despite the largely stable demand for toilet care, chemical products face a constant threat from technological counterparts. For example, there are already several kinds of UV toilet sterilisers present in Hong Kong, which appear to be gaining in popularity.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Toilet Care research and analysis database.
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