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Country Report

Toilet Care in

Toilet Care in Hong Kong, China

13 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales of in-cistern devices decline due to the perceived lack of need

In-cistern devices are not commonly used in Hong Kong. According to trade interviews, the water in Hong Kong is relatively soft, and rust and water scale seldom leave stains in the toilet bowl.

Sales of rim blocks and rim liquids fall due to cynicism about their effects

Rim blocks and rim liquids are advertised in Hong Kong; however, consumers are sceptical about their efficacy. They buy such products mainly for their odour-masking function, and this function can also be achieved by much better-received products, such as natural essential oils.

Toilet liquids/foam continues to see growth

Despite the current value decline of all other categories within toilet care in 2018, toilet liquids/foam continued to see growth. Such products are considered by consumers as easy to use, and also have a reasonable price.

COMPETITIVE LANDSCAPE

Production of Mr Muscle rim blocks stops due to low adoption

Due to the low adoption of Mr Muscle Fresh Discs, SC Johnson (HK) decided to halt production of the product. According to store checks, however, the product is still available in the majority of supermarkets; in most supermarkets, Mr Muscle Fresh Discs is the only such product available.

Toilet Duck continues to lead toilet liquids/foam

Toilet Duck continued to lead toilet liquids/foam in 2018, approaching two thirds of value sales. SC Johnson (HK) established the Toilet Duck brand in Hong Kong two decades ago – it has become a household name that is directly associated with toilet cleaning.

Marketing efforts via digital channels

Despite the long establishment of the Toilet Duck brand in Hong Kong, it has not slowed down its advertising efforts. The brand has dedicated its marketing efforts to pushing sales via digital channels.

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Samples

Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Hong Kong, China?
What are the major brands in Hong Kong, China?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Sales of in-cistern devices decline due to the perceived lack of need

Sales of rim blocks and rim liquids fall due to cynicism about their effects

Toilet liquids/foam continues to see growth

COMPETITIVE LANDSCAPE

Production of Mr Muscle rim blocks stops due to low adoption

Toilet Duck continues to lead toilet liquids/foam

Marketing efforts via digital channels

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Households in Hong Kong prefer multipurpose cleaning solutions

The predisposition towards Japanese brands

Airborne home care products are not popular amongst consumers

Supermarkets remains the largest sales channel; internet retailing catches up

Smaller products are preferred in light of the limited living space in Hong Kong

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales of in-cistern devices decline due to the perceived lack of need

Sales of rim blocks and rim liquids fall due to cynicism about their effects

Toilet liquids/foam continues to see growth

COMPETITIVE LANDSCAPE

Production of Mr Muscle rim blocks stops due to low adoption

Toilet Duck continues to lead toilet liquids/foam

Marketing efforts via digital channels

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Sales of in-cistern devices decline due to the perceived lack of need

Sales of rim blocks and rim liquids fall due to cynicism about their effects

Toilet liquids/foam continues to see growth

COMPETITIVE LANDSCAPE

Production of Mr Muscle rim blocks stops due to low adoption

Toilet Duck continues to lead toilet liquids/foam

Marketing efforts via digital channels

CATEGORY DATA

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Households in Hong Kong prefer multipurpose cleaning solutions

The predisposition towards Japanese brands

Airborne home care products are not popular amongst consumers

Supermarkets remains the largest sales channel; internet retailing catches up

Smaller products are preferred in light of the limited living space in Hong Kong

MARKET INDICATORS

MARKET DATA

SOURCES

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