The retail volume sales decline experienced by toilet care in 2022 is expected to gradually ease before demand rises towards the end of the forecast period. Therefore, volume sales are expected to remain above pre-pandemic levels by 2027.
The surge in toilet care sales during the pandemic, aided by supply chain problems which resulted in limited stock, prompted the emergence of new products. New, smaller brands, fragrances, various devices, assorted claims, and modern technologies offering more complete solutions for consumers have enabled toilet care to diversify.
Toilet liquid/foam brand Cif (Unilever) is accompanied by a biodegradable claim (using natural ingredients in addition to recycled plastic packaging), making it the only offer by a major player in Chilean toilet care with a sustainable positioning, or at least, the only one that makes this clear to consumers. While disinfection claims are now prevalent in the local market, sustainability appears to have been forgotten by players in Chilean toilet care as a result of the pandemic.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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