Toilet care is expected to maintain steady year-on-year growth over the forecast period. The category’s expansion will be supported by lingering pandemic effects, such as higher standards of home hygiene overall and the continued frequency of working from home.
More products with an eco-friendly positioning are expected, as environmental-awareness continues to rise among consumers. The two main trends predicted for the forecast period are stronger penetration of eco-friendly brands into toilet care, and a rising emphasis on the disinfectant and antibacterial properties of toilet care products.
While ITBs will see solid, healthy growth, in-cistern devices is not set to see the same level of expansion but will rather decline in both volume and current value terms. In-cistern devices receives significantly less promotional support than ITBs; moreover, many consumers have had positive experiences with ITBs and are not expected to switch to in-cistern devices.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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