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Country Report

Toilet Care in

Toilet Care in the Philippines

13 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet liquids/foam to remain the largest category with the most dynamic growth

The largest toilet care category of toilet liquids/foam was again the most dynamic in 2018 and this situation is set to remain in effect throughout the forecast period. Unlike more sophisticated toilet care categories that have fairly specific usages, including rim blocks and in-cistern devices, toilet liquids offer basic cleaning the most visible part of the toilet, the toilet bowl.

Rising income levels to support growth in rim blocks and in-cistern devices

As rising incomes and urbanisation continue to develop strongly in the Philippines, rising condominium ownership and growth in discretionary spending are set to be favourable for sales of toilet care items over the forecast period. In particular, more sophisticated products such as rim blocks and in-cistern devices are expected to benefit from the rising interest in home care products that offer convenience and which can make cleaning the house a less onerous task.

Demographic factors to influence forecast period growth trends

One major potential threat to healthy growth in toilet care generally, especially in rim blocks and in-cistern devices, is the still substantial proportion of the Philippine population that do not have access to flushing toilets. These include mainly low-income households that are unable to afford a toilet, with those living in low-income urban communities often also facing a lack of proper sewerage systems in their local areas.

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to lead toilet care

SC Johnson & Son maintained its leading position in toilet care in 2018 as consumers continued to trust its flagship brand Duck, which leads in toilet liquids/foam and dominates sales of in-cistern devices. In addition, SC Johnson & Son offers a variety of other toilet care brands, including Glade and Toilet Duck in ITBs and rim blocks, Mr Muscle in toilet liquids/foam and Kiwi Kleen in in-cistern devices.

Multinational players continue to control the largest category of toilet liquids/foam

Sales in the largest toilet care category of toilet liquids/foam remains dominated by multinational players Reckitt Benckiser and SC Johnson & Son, while much smaller domestic manufacturers and private label players such as Philusa Corporation and ACS Manufacturing Corporation continue to struggle to maintain their current value shares. Industry sources have indicated that regular promotional deals remain at the core of the strategies behind the dominance of the two leading international players, while smaller companies tend to focus instead on expanding their distribution into provincial areas of the country that are as yet relatively untapped by multinational players.

Limited marketing continues to suppress sales growth potential

Whilst sales in toilet care are driven largely by promotional activities, these are implemented almost exclusively by multinational players. Local companies by contrast only rarely engage in promotional activity.

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Samples

Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Philippines?
What are the major brands in Philippines?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in the Philippines - Category analysis

HEADLINES

PROSPECTS

Toilet liquids/foam to remain the largest category with the most dynamic growth

Rising income levels to support growth in rim blocks and in-cistern devices

Demographic factors to influence forecast period growth trends

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to lead toilet care

Multinational players continue to control the largest category of toilet liquids/foam

Limited marketing continues to suppress sales growth potential

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Home care in the Philippines continues to present major opportunities

More sophisticated tastes slowly emerge despite focus remaining on basic products

Multinational companies remain dominant while local players make a strong showing

Innovation remains at a minimum as most consumers focus on basic functions

Home care slated for strong sales growth, with the consumer base set to expand

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in the Philippines

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Executive Summary

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PROSPECTS

Toilet liquids/foam to remain the largest category with the most dynamic growth

Rising income levels to support growth in rim blocks and in-cistern devices

Demographic factors to influence forecast period growth trends

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to lead toilet care

Multinational players continue to control the largest category of toilet liquids/foam

Limited marketing continues to suppress sales growth potential

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in the Philippines - Category analysis

HEADLINES

PROSPECTS

Toilet liquids/foam to remain the largest category with the most dynamic growth

Rising income levels to support growth in rim blocks and in-cistern devices

Demographic factors to influence forecast period growth trends

COMPETITIVE LANDSCAPE

SC Johnson & Son continues to lead toilet care

Multinational players continue to control the largest category of toilet liquids/foam

Limited marketing continues to suppress sales growth potential

CATEGORY DATA

Home Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Home care in the Philippines continues to present major opportunities

More sophisticated tastes slowly emerge despite focus remaining on basic products

Multinational companies remain dominant while local players make a strong showing

Innovation remains at a minimum as most consumers focus on basic functions

Home care slated for strong sales growth, with the consumer base set to expand

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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