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Country Report

Toilet Care in

Toilet Care in the Philippines

12 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet liquids/foam is strongest performer

Toilet liquids/foam recorded the highest growth in toilet care in 2017. Unlike other categories within toilet care, such as rim blocks and in-cistern devices that target specific components of a latrine system that a consumer does not check daily, the function of toilet liquids cleans the most visible part of the toilet – the toilet bowl.

Rim blocks and in-cistern devices have further growth prospects

The rise in condo ownership and growth in discretionary spending indicates stronger purchasing power, consumption patterns and overall higher demand for products that meet specific toilet cleaning needs. Given the relative ease in using these products and the fact that they are continuously purifying either the rim of the toilet bowl or the cistern caters to the demands of a rising middle class that seeks a higher quality of living including better hygiene.

Low-income areas potential threat to growth of toilet care

However, a potential threat to healthy growth rates of rim blocks and in-cistern devices is the fact that there is still a substantial proportion of the Filipino population from low-income households that are unable to afford functioning toilets especially those living in slum communities that lack proper sewerage systems. Hence, if the government and the various health agency boards continue to educate the population on the importance of toilet hygiene, manufacturers such as Unilever could play a role in supporting such initiatives to advertise their products in the burgeoning market.

COMPETITIVE LANDSCAPE

SC Johnson & Son leads toilet care

Duck, manufactured by SC Johnson & Son is the strongest performing product both within toilet liquids/foam and overall toilet care. The combination of the brand’s widespread penetration across a range of products under toilet care and Filipino consumers’ propensity to commit to established brands means that in the coming years, it is highly likely that SC Johnson & Son will continue to lead toilet care.

Fragmented nature of toilet liquids/foam

Reckitt Benckiser and SC Johnson & Son, two multinational players, dominate the largest category of toilet liquids/foam, while domestic manufacturers and private companies such as Philusa Corporation and ACS Manufacturing Corporation attempt to retain their existing low share. Industry sources state that promotional deals are the key strategy for dominant players to sustain their share while for smaller companies, their preferred strategy is to expand to provinces and areas of the Philippines where product penetration by the multinational players is not as entrenched as in areas such as Metro Manila.

Limited marketing campaigns hamper consumer awareness of toilet care

Whilst the category is driven by promotional activities mainly implemented by multinational players, there was a limited number of advertising campaigns in 2017. Considering the category’s immaturity, especially rim blocks and in-cistern devices, executing marketing strategies could be highly effective in driving growth, especially because toilet care products are substitutes for other categories within home care such as bleach.

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Samples

Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Philippines?
What are the major brands in Philippines?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in the Philippines - Category analysis

HEADLINES

PROSPECTS

Toilet liquids/foam is strongest performer

Rim blocks and in-cistern devices have further growth prospects

Low-income areas potential threat to growth of toilet care

COMPETITIVE LANDSCAPE

SC Johnson & Son leads toilet care

Fragmented nature of toilet liquids/foam

Limited marketing campaigns hamper consumer awareness of toilet care

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Multinational players continue to dominate home care in the Philippines

Healthy volume and value growth levels expected over the forecast period

Home care imbued with multifunctional properties attract consumers

Marketing tactics and promotional deals continue to be most effective way to sustain share

Unmet potential within the Philippines

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in the Philippines

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Executive Summary

New Report Guarantee

PROSPECTS

Toilet liquids/foam is strongest performer

Rim blocks and in-cistern devices have further growth prospects

Low-income areas potential threat to growth of toilet care

COMPETITIVE LANDSCAPE

SC Johnson & Son leads toilet care

Fragmented nature of toilet liquids/foam

Limited marketing campaigns hamper consumer awareness of toilet care

Samples

Overview

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Table of Contents

Toilet Care in the Philippines - Category analysis

HEADLINES

PROSPECTS

Toilet liquids/foam is strongest performer

Rim blocks and in-cistern devices have further growth prospects

Low-income areas potential threat to growth of toilet care

COMPETITIVE LANDSCAPE

SC Johnson & Son leads toilet care

Fragmented nature of toilet liquids/foam

Limited marketing campaigns hamper consumer awareness of toilet care

CATEGORY DATA

Home Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Multinational players continue to dominate home care in the Philippines

Healthy volume and value growth levels expected over the forecast period

Home care imbued with multifunctional properties attract consumers

Marketing tactics and promotional deals continue to be most effective way to sustain share

Unmet potential within the Philippines

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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