Toilet care is expected to see continue recording steady growth in retail volume terms over the forecast period with this likely to be supported by urbanisation, population growth and an anticipated post-pandemic economic rebound. These factors should lead to a growing number of local consumers favouring toilet care over bleach for reasons of convenience.
With more education and rising incomes, in-cistern devices are expected to become more popular since they are easier to install and are perceived to be more sanitary than using rim blocks. The key selling point of in-cistern devices are the convenience they offer, with wealthier households often willing to pay more for products that can reduce the time spent completing household chores.
New product development and innovation could be key to growth in toilet care over the forecast period, with many consumers remaining unconvinced of the added benefits of using toilet care. Besides offering new and different scents, innovations will likely also focus on targeting specific uses such as preventing/removing limescale, rust, and mould.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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