With economic turmoil set to continue across the early forecast period, consumer confidence and spending power will reduce, a factor which should support further value share gains over the forecast period. The growing availability of more sophisticated private label products combining multiple functions and added-value benefits with an affordable price positioning will also help to boost demand.
With the pandemic having made many Finns even more determined to reduce the environmental impact of their consumption habits, the issue of sustainability will continue to have a major influence on competitive strategies in toilet care over the forecast period. The most visible manifestations of this trend will remain the launch of products that contain fewer ecologically hazardous chemicals and the adoption of more eco-friendly packaging solutions.
Domestic origin is emphasised by local producers such as Kiilto, which sports the Key Flag symbol to point out local products to consumers. Finns are known to support the local economy and employment by opting to purchase domestically.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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