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Country Report

Toilet Care in

Toilet Care in Uruguay

12 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bleach products remain a threat to toilet care sales

While traditionally bathrooms were cleaned with chlorine bleach and other common disinfectants, consumption of specific toilet care products increased over the review period. Nevertheless, widespread use of common disinfectant continued to negatively affect toilet care, the smallest category within home care in retail value terms.

Rim blocks attract low-income consumers

Consumers continued to consider specific toilet care products expensive compared to bleach and more general products. Therefore the main consumers of specific toilet care products were middle- and high-income households.

COMPETITIVE LANDSCAPE

SC Johnson & Son de Uruguay SA remains the clear leader

SC Johnson & Son de Uruguay SA remained the leader and accounted for almost half of the category’s retail value sales in 2017. The company had the widest product portfolio and its best-selling brands included Glade, Mr Musculo and Lysoform.

ITBs the most competitive category

ITBs was the second-largest category in retail value terms within toilet care and the most competitive, with the greatest number of brands and products. There were differences in quality and unit prices between the leading products.

Limited private label presence

The presence of private label products, which are usually cheaper options, remained limited. Leader Price Desodorante para Inodoro, a rim block in four different fragrances, sold through the Casino Guichard-Perrachon SA supermarket chains Devoto, Disco and Géant, remained the only private option in Uruguay but failed to achieve significant retail volume and value sales.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Uruguay?
What are the major brands in Uruguay?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Uruguay - Category analysis

HEADLINES

PROSPECTS

Bleach products remain a threat to toilet care sales

Rim blocks attract low-income consumers

COMPETITIVE LANDSCAPE

SC Johnson & Son de Uruguay SA remains the clear leader

ITBs the most competitive category

Limited private label presence

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Laundry care remains biggest category and drives retail value growth

Retail value sales supported by retail volume growth

International companies continue to lead home care products

Modern grocery remains the main distribution channel

Slowdown in home care value sales is expected over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in Uruguay

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Executive Summary

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PROSPECTS

Bleach products remain a threat to toilet care sales

Rim blocks attract low-income consumers

COMPETITIVE LANDSCAPE

SC Johnson & Son de Uruguay SA remains the clear leader

ITBs the most competitive category

Limited private label presence

Samples

Overview

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Table of Contents

Toilet Care in Uruguay - Category analysis

HEADLINES

PROSPECTS

Bleach products remain a threat to toilet care sales

Rim blocks attract low-income consumers

COMPETITIVE LANDSCAPE

SC Johnson & Son de Uruguay SA remains the clear leader

ITBs the most competitive category

Limited private label presence

CATEGORY DATA

Home Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Laundry care remains biggest category and drives retail value growth

Retail value sales supported by retail volume growth

International companies continue to lead home care products

Modern grocery remains the main distribution channel

Slowdown in home care value sales is expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

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