Toilet care saw significant retail value and volume growth in 2020. COVID-19 triggered an elevated sense of hygiene-consciousness among consumers, benefiting sales of home care products including toilet care products.
Rim blocks will remain the most popular format within toilet care in 2021 despite its slowed growth in 2020. The product is the least expensive toilet care option in Uruguay, offering a good alternative, especially for low-income consumers in the country.
Toilet care is quite fragmented in terms of brands, however, one player does lead overall. SC Johnson & Son de Uruguay will maintain its leading position in toilet care in 2021 thanks its wide variety of brands, and to the strong consumer loyalty towards its products.
COVID-19 has led Uruguayan consumers to give more importance to disinfection in home care. It is the most important attribute when choosing toilet care products, more so than fragrance.
Over the forecast period, disinfection will remain one of the main factor consumers consider when purchasing toilet care products. As a result, toilet liquid and in cistern have a bright future as their disinfection sanitising properties are well known and highly applauded.
Water in most cities of Uruguay is soft, meaning it has low levels of sediments. Hence, the formation of plaque and lime scale and the need to remove it is reduced, in comparison with its neighbouring country, Argentina, for example.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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