Toilet care saw significant retail value and volume growth in 2020. COVID-19 triggered an elevated sense of hygiene-consciousness among consumers, benefiting sales of home care products including toilet care products.
Rim blocks remained the most popular format within toilet care in 2020. The product is the least expensive toilet care option in Uruguay, offering a good alternative, especially for low-income consumers in the country.
SC Johnson & Son de Uruguay maintained its leading position in toilet care in 2020 thanks its wide variety of brands, and to the strong consumer loyalty towards its products. The company’s most important brands, Glade, Mr Musculo and Lysoform, offer a variety of toilet care formats for consumers to choose from and all enjoy strong positions within toilet care.
COVID-19 has led Uruguayan consumers to give more importance to disinfection in home care. It is the most important attribute when choosing toilet care products, more so than fragrance.
Water in most cities of Uruguay is soft, meaning it has low levels of sediments. Hence, the formation of plaque and lime scale and the need to remove it is reduced, in comparison with its neighbouring country, Argentina, for example.
Toilet liquid/foams is an underdeveloped product area in Uruguay. Duck shape bottleneck liquid toilet cleaners still remain unpopular in Uruguay, although the product has significant growth potential.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Toilet Care research and analysis database.
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