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Country Report

Toilet Care in

Toilet Care in Latvia

14 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The outlook is positive

Toilet care is expected to maintain its stable performance in value sales terms at constant 2017 prices over the forecast period, although toilet liquids/foam will decline slightly in volume terms. Value growth generated by toilet care overall will be slight and volume sales flat, despite regular price-based promotions.

The category is sensitive to purchasing power

Toilet care is treated as a luxury category by most consumers and thus is sensitive to consumer purchasing power. Therefore the performance of toilet care is highly dependent on the overall economic state of the country.

New products stimulate growth

The desire for convenience and to save time will continue to affect the toilet care category as consumers will seek quick and effective cleaning solutions over the forecast period. Toilet care tablets/powders is set to be the highest-growing category as these products embody convenience and time-saving.

COMPETITIVE LANDSCAPE

International players lead the category

International players continued to lead toilet care in 2017. International companies have a long-standing presence and have established a strong position in the category.

Eco-brands and local players rapidly increase their value sales

As in other home care categories, the green cleaning trend and eco-orientated products have influenced toilet care. This has resulted in brands with a more sustainable image performing better in sales terms.

Price-based promotions stimulate sales

Price was still the main driving factor for consumers’ buying choices in toilet care. Price-based promotions accounted for well over half of total sales in 2017.

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Samples

Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Latvia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Latvia?
What are the major brands in Latvia?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Latvia - Category analysis

HEADLINES

PROSPECTS

The outlook is positive

The category is sensitive to purchasing power

New products stimulate growth

COMPETITIVE LANDSCAPE

International players lead the category

Eco-brands and local players rapidly increase their value sales

Price-based promotions stimulate sales

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2012-2017
Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

Home Care in Latvia - Industry Overview

EXECUTIVE SUMMARY

Latvian home care becomes greener

Convenience and eco-friendliness define development

Private label and Spodriba challenge international brands

Retailer power rises

Eco-friendliness and retailers will redefine most markets

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Toilet Care in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The outlook is positive

The category is sensitive to purchasing power

New products stimulate growth

COMPETITIVE LANDSCAPE

International players lead the category

Eco-brands and local players rapidly increase their value sales

Price-based promotions stimulate sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Latvia - Category analysis

HEADLINES

PROSPECTS

The outlook is positive

The category is sensitive to purchasing power

New products stimulate growth

COMPETITIVE LANDSCAPE

International players lead the category

Eco-brands and local players rapidly increase their value sales

Price-based promotions stimulate sales

CATEGORY DATA

Home Care in Latvia - Industry Overview

EXECUTIVE SUMMARY

Latvian home care becomes greener

Convenience and eco-friendliness define development

Private label and Spodriba challenge international brands

Retailer power rises

Eco-friendliness and retailers will redefine most markets

MARKET INDICATORS

MARKET DATA

SOURCES

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