Consumer health awareness has unsurprisingly risen in Latvia. This offers opportunity for manufacturers to build share, by marking toilet care products as useful mechanisms for virus control; that is to say, a stronger clinical position than cosmetic one.
Work in Latvia appears to have undergone a sea-change in Latvia since the COVID-19 pandemic, and it seems inevitable that many consumers will permanently adopt a hybrid model and continue to work or study part time from home. This naturally increases toilet use, in turn lifting demand for toilet care.
German discounter Lidl entered Latvia at the end of 2021, and is likely to greatly increase price pressure in toilet care over the forecast period. Its portfolio of private label products is credible, and although there are broadly held perceptions in Latvia that private label products are poorer quality, the low prices of Lidl and its brand credibility will grow share quickly.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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