Toilet care is projected to see positive, but moderate retail value (constant 2022 prices) and slight retail volume growth over the forecast period. Moreover, retail value growth, in particular, is derived from a small base.
The owners of local brands are placing more emphasis on social media to increase brand awareness. They are also increasing their use of third party e-commerce platforms to increase accessibility and close the gap with the top global brands, which already leverage strong brand identities and distribution networks.
With urbanisation and potentially improving living standards, toilet care products are set to become more accessible and popular. Moreover, manufacturers are likely to invest in improving their formulas to include added-value features and functions, such as fragrances and disinfectant power.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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