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Country Report

Toilet Care in

Toilet Care in Egypt

13 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The competition with other home care products leads value sales to decline

The relatively high unit prices of toilet care products have led to a tendency for consumers to use multipurpose cleaners, home care disinfectants and bleach in place of toilet care products. Rim blocks was significantly adversely impacted in volume terms in 2016 by the floatation of the Egyptian pound, and had yet to recover in 2018.

In-cistern devices remains small and has limited prospects for growth

In-cistern devices remained a small category in Egypt in 2018, and has limited prospects for growth in the future. High unit prices and very low retail outlet penetration have contributed to the weak performance of in-cistern devices in Egypt.

Toilet liquids/foam remains the major driver of growth in toilet care in Egypt

Toilet liquids/foam continues to fuel value sales in toilet care in Egypt. Modest current value and volume growth are expected in the forecast period, on the back of increasing awareness and higher availability across all retail channels, as well as the intense presence of advertising campaigns on local television.

COMPETITIVE LANDSCAPE

Unipro Egypt leads toilet care in 2018

Unipro Egypt remained the leading player in toilet care in value terms in 2018, despite the fact that its share declined throughout the review period. The company has two brands; Pura within in-cistern devices and rim blocks, and Vortex in rim blocks.

Johnson Wax (Egypt) Co’s Mr Muscle takes the lead in toilet care

Johnson Wax (Egypt) Co’s leading brand, Mr Muscle, took the lead from Pura in toilet care in value terms in 2018. Mr Muscle has products in rim blocks, rim liquids and toilet liquids/foam.

Johnson Wax (Egypt) Co takes the lead in toilet liquids/foam

The main category within toilet care, and one of the only ones which is seeing growth, toilet liquids/foam, was led by Johnson Wax (Egypt) Co’s brand Mr Muscle in 2018. Mr Muscle replaced Reckitt Benckiser Egypt’s popular brand Harpic as the leader of the category in this year.

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Toilet Care Market Sample Report Toilet Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toilet Care in Egypt?
What are the major brands in Egypt?
What are the future prospects for the toilet care products?
What are the key new product launches in the toilet care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Toilet Care in Egypt - Category analysis

HEADLINES

PROSPECTS

The competition with other home care products leads value sales to decline

In-cistern devices remains small and has limited prospects for growth

Toilet liquids/foam remains the major driver of growth in toilet care in Egypt

COMPETITIVE LANDSCAPE

Unipro Egypt leads toilet care in 2018

Johnson Wax (Egypt) Co’s Mr Muscle takes the lead in toilet care

Johnson Wax (Egypt) Co takes the lead in toilet liquids/foam

CATEGORY DATA

Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Home Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Home care registers modest current value growth in 2018

Decreasing unit prices add to volume growth in home care

International companies continue to dominate home care

Local brands are set to expand

Home care is expected to see strong growth during the forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Toilet Care in Egypt

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Executive Summary

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PROSPECTS

The competition with other home care products leads value sales to decline

In-cistern devices remains small and has limited prospects for growth

Toilet liquids/foam remains the major driver of growth in toilet care in Egypt

COMPETITIVE LANDSCAPE

Unipro Egypt leads toilet care in 2018

Johnson Wax (Egypt) Co’s Mr Muscle takes the lead in toilet care

Johnson Wax (Egypt) Co takes the lead in toilet liquids/foam

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Toilet Care in Egypt - Category analysis

HEADLINES

PROSPECTS

The competition with other home care products leads value sales to decline

In-cistern devices remains small and has limited prospects for growth

Toilet liquids/foam remains the major driver of growth in toilet care in Egypt

COMPETITIVE LANDSCAPE

Unipro Egypt leads toilet care in 2018

Johnson Wax (Egypt) Co’s Mr Muscle takes the lead in toilet care

Johnson Wax (Egypt) Co takes the lead in toilet liquids/foam

CATEGORY DATA

Home Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Home care registers modest current value growth in 2018

Decreasing unit prices add to volume growth in home care

International companies continue to dominate home care

Local brands are set to expand

Home care is expected to see strong growth during the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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