While toilet care benefitted from the pandemic in 2020, its value growth was not as significant as for bleach. Toilet care products are perceived as more luxury products, that also give off a pleasant smell, as well as disinfecting.
With urbanisation and improving standards of livings, toilet care products are becoming more popular. All the same, value sales are still low and price is very much a consideration.
Fragrance has become a key purchasing driver in home care, with consumers seeking experiential and sophisticated scents that enhance the indoor living space. This is also evident in toilet care.
Toilet care will register very moderate constant value growth over the forecast period, and this growth will be from a small base. Growth will be driven by continued population growth.
Toilet care growth will continue to be hindered by high prices, with value sales still remaining low. Consumers will continue to use bleach instead to clean toilets.
Local brands will focus on social media to improve their brand awareness. They will also rely on third party e-commerce websites to increase their availability and reduce the gap in terms of value share with the leading global brands, who already have strong brand images and strong distribution channels.
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Understand the latest market trends and future growth opportunities for the Toilet Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.See All of Our Definitions
This report originates from Passport, our Toilet Care research and analysis database.
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