Following a sharp decline in 2020, as the COVID-19 pandemic took hold, AFH tissue maintained a similar lower level of sales in 2021, as a result of frequent lockdowns that limited the movement of people across Australian cities. Lockdowns spread from being mostly confined to Melbourne in 2020, to impacting both Melbourne and Sydney in 2021.
AFH toilet paper experienced volume and current value declines in 2020 and 2021, as a large proportion of Australians worked from home, and consequently went to the toilet there, boosting retail sales instead. When Australians did go to the toilet away from home, they were intensely concerned with hygiene.
AFH adult incontinence grew at a slower rate than pre-pandemic in 2020 and 2021, due to the additional challenges of Australia’s elderly population entering residential aged care during the pandemic. This was a period during which the aged care sector faced many challenges, including frequent outbreaks of COVID-19 in these facilities.
Australia’s ageing population will ensure that the number of Australians in aged care, and consequently demanding AFH adult incontinence products, will experience solid growth over the forecast period. With many elderly Australians unable to make the transition to aged care during the pandemic, there is considerable pent-up demand, thereby also ensuring that the CAGRs in the forecast period will be stronger than those seen in the review period.
As Australian workers are only gradually returning to the office, so too AFH tissue will only gradually return to its previous level of sales. Even though lockdowns are over, and the pandemic is easing, Australian consumers are unlikely to feel quite as uninhibited about going out as before.
Australians may only slowly return to the office, but they will be more eager to return to their favourite social and leisure haunts. This will initially be limited to their favourite eating spots, but then, as the country opens up further, their favourite holiday spots as well.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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