Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in India

Apr 2021

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Executive Summary

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2020 IMPACT

Despite strong overall decline, AFH hygiene sees dynamic growth

In 2020, AFH tissue and hygiene turned to double-digit decline, after having seen strong growth throughout most of the review period. Overall sales were negatively impacted by COVID-19, although the performances were different across categories.

AFH tissue drags down the overall performance of AFH tissue and hygiene

Whilst AFH hygiene saw a better performance in 2020 than in previous years, AFH tissue moved from strong growth in most years of the review period to a double-digit decline in 2020, with all categories seeing plummeting sales. The main reason was the COVID-19 lockdown.

AFH tissue and hygiene remains fragmented, with a focus on low prices and quality

AFH tissue and hygiene remains a highly fragmented category, with a large presence of low-priced local and regional players. With the packaging not being visible to the end user, the product’s brand is not paid particular attention when it comes to AFH tissue and hygiene.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in India?
What are the major brands in India?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite strong overall decline, AFH hygiene sees dynamic growth

AFH tissue drags down the overall performance of AFH tissue and hygiene

AFH tissue and hygiene remains fragmented, with a focus on low prices and quality

RECOVERY AND OPPORTUNITIES

Slow return to pre-COVID-19 growth rates due to lingering impact of pandemic

AFH tissue forecast to see a stronger performance than AFH hygiene

Price will remain more important than brand

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 11 Birth Rates 2015-2020
Table 12 Infant Population 2015-2020
Table 13 Female Population by Age 2015-2020
Table 14 Total Population by Age 2015-2020
Table 15 Households 2015-2020
Table 16 Forecast Infant Population 2020-2025
Table 17 Forecast Female Population by Age 2020-2025
Table 18 Forecast Total Population by Age 2020-2025
Table 19 Forecast Households 2020-2025

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in India

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Despite strong overall decline, AFH hygiene sees dynamic growth

AFH tissue drags down the overall performance of AFH tissue and hygiene

AFH tissue and hygiene remains fragmented, with a focus on low prices and quality

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in India - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Despite strong overall decline, AFH hygiene sees dynamic growth

AFH tissue drags down the overall performance of AFH tissue and hygiene

AFH tissue and hygiene remains fragmented, with a focus on low prices and quality

RECOVERY AND OPPORTUNITIES

Slow return to pre-COVID-19 growth rates due to lingering impact of pandemic

AFH tissue forecast to see a stronger performance than AFH hygiene

Price will remain more important than brand

CATEGORY DATA

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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