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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in India

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Ongoing investment in India’s healthcare facilities supports growth in 2019

The use of AFH hygiene products is widespread in medical facilities such as hospitals and health clinics, where hygiene is extremely important. The hospitals/healthcare channel therefore accounts for a sizeable share of sales of AFH adult incontinence products.

Offices, restaurants, cafés/bars and hotels all increase their usage of AFH tissue in 2019 as consumer familiarity grows

Domestic and international tourism continued to thrive in 2019 with operators in the horeca channel making investments to improve their offer in order to attract more customers. This included, for example, the introduction of higher quality products such as softer toilet paper and paper towels for consumers to use.

AFH tissue and hygiene remains fragmented with focus on low prices and quality

AFH tissue and hygiene remains a highly fragmented category with a large presence of low-priced local and regional players. With the packaging not being visible to the end user the product’s brand is not paid particular attention when it comes to AFH tissue and hygiene.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to decline by 18% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 5% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

AFH adult incontinence is still projected to see steady growth in 2020 due to the essential nature of these products. AFH tissue, meanwhile, is expected to see a double-digit decline in 2019 constant value terms in 2020 with restaurants, schools/colleges and businesses closing during the lockdown, inbound tourism being placed on hold and consumers generally remaining at home.

Recovery and opportunities

It is likely to take time for businesses to recover from the nationwide lockdown, with uncertainty likely to prevail around a possible second wave of COVID-19. Added to this, inbound tourism is also unlikely to instantly rebound even once India’s borders reopen and the horeca channel resumes its activities, with many travellers likely to take vacations closer to home, at least in the short term.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in India?
What are the major brands in India?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in India - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Ongoing investment in India’s healthcare facilities supports growth in 2019

Offices, restaurants, cafés/bars and hotels all increase their usage of AFH tissue in 2019 as consumer familiarity grows

AFH tissue and hygiene remains fragmented with focus on low prices and quality

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Price remains a key factor in the development of tissue and hygiene in 2019

E-commerce has strong potential with it offering a range of benefits

Tissue and hygiene retains potential despite the challenges it faces

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 11 Birth Rates 2014-2019
Table 12 Infant Population 2014-2019
Table 13 Female Population by Age 2014-2019
Table 14 Total Population by Age 2014-2019
Table 15 Households 2014-2019
Table 16 Forecast Infant Population 2019-2024
Table 17 Forecast Female Population by Age 2019-2024
Table 18 Forecast Total Population by Age 2019-2024
Table 19 Forecast Households 2019-2024

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in India

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Ongoing investment in India’s healthcare facilities supports growth in 2019

Offices, restaurants, cafés/bars and hotels all increase their usage of AFH tissue in 2019 as consumer familiarity grows

AFH tissue and hygiene remains fragmented with focus on low prices and quality

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in India - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Ongoing investment in India’s healthcare facilities supports growth in 2019

Offices, restaurants, cafés/bars and hotels all increase their usage of AFH tissue in 2019 as consumer familiarity grows

AFH tissue and hygiene remains fragmented with focus on low prices and quality

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Price remains a key factor in the development of tissue and hygiene in 2019

E-commerce has strong potential with it offering a range of benefits

Tissue and hygiene retains potential despite the challenges it faces

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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