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Away-From-Home Tissue and Hygiene in
India

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Hospitals/healthcare is a key channel for AFH adult incontinence

The use of hygiene products is widespread in medical facilities such as hospitals and clinics. As hygiene is very important here, the demand for tissue and hygiene products from these facilities is very high.

Boom in MNCs and technology-based companies drives demand for AFH tissue

Over the review period, there was a boom in the number of offices being set up in India thanks to rising demand from IT companies, e-commerce retail firms and MNCs. Metropolitan cities Bangalore, Delhi, Mumbai, Hyderabad, Chennai and Pune have emerged as prime destinations for these units.

Rise in consumer foodservice will aid growth in AFH tissue

Specialist coffee shops such as Starbucks, Café Coffee Day, Barista Coffee and Costa Coffee, among many others, are increasingly popular meeting places, not only for leisure but also work purposes. Having lunch or dinner in a bar has also become commonplace in metropolitan areas.

COMPETITIVE LANDSCAPE
Introduction of the Goods and Services Tax gives a level playing field to organised/formal players

At the overall level, the AFH tissue and hygiene category remains fragmented, with the presence of many local and regional brands. There is a presence of small unorganised/informal players and importers as well.

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Away-From-Home Tissue and Hygiene in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Away-From-Home Tissue and Hygiene in India?
  • What are the major brands in India?
  • What are the most important channels for away-from-home sales?
  • What are the different applications for away-from-home wipers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in India - Category analysis

HEADLINES

PROSPECTS

Hospitals/healthcare is a key channel for AFH adult incontinence
Boom in MNCs and technology-based companies drives demand for AFH tissue
Rise in consumer foodservice will aid growth in AFH tissue

COMPETITIVE LANDSCAPE

Introduction of the Goods and Services Tax gives a level playing field to organised/formal players

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

Retail hygiene drives growth of tissue and hygiene sales
Goods and Services Tax (GST) elicits mixed responses from industry
International companies dominate sales
Consumers are increasingly attracted by the convenience and wide product offerings provided by internet retailing
Rising awareness and routine adoption to drive future growth of tissue and hygiene

MARKET INDICATORS

Table 11 Birth Rates 2013-2018
Table 12 Infant Population 2013-2018
Table 13 Female Population by Age 2013-2018
Table 14 Total Population by Age 2013-2018
Table 15 Households 2013-2018
Table 16 Forecast Infant Population 2018-2023
Table 17 Forecast Female Population by Age 2018-2023
Table 18 Forecast Total Population by Age 2018-2023
Table 19 Forecast Households 2018-2023

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources