The use of hygiene products is widespread in medical facilities such as hospitals and clinics. As hygiene is very important here, the demand for tissue and hygiene products from these facilities is very high.
Over the review period, there was a boom in the number of offices being set up in India thanks to rising demand from IT companies, e-commerce retail firms and MNCs. Metropolitan cities Bangalore, Delhi, Mumbai, Hyderabad, Chennai and Pune have emerged as prime destinations for these units.
Specialist coffee shops such as Starbucks, Café Coffee Day, Barista Coffee and Costa Coffee, among many others, are increasingly popular meeting places, not only for leisure but also work purposes. Having lunch or dinner in a bar has also become commonplace in metropolitan areas.
At the overall level, the AFH tissue and hygiene category remains fragmented, with the presence of many local and regional brands. There is a presence of small unorganised/informal players and importers as well.
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This industry report originates from Passport, our Tissue and Hygiene market research database.