Inflation will remain high in 2023, which is set to squeeze the purchasing power of customers. As a result, foodservice sales will also slow down, and this will limit the growth potential for away-from-home tissue.
Even though premiumisation has been a key trend across the entire tissue and hygiene market, including away-from-home tissue and hygiene, lower priced products will see a rise in popularity in 2023 and 2024. Foodservice outlets will focus on reducing their costs, in some cases preferring lower-priced tissue, as they look to protect margins without raising prices too much.
Even though the number of nursing homes has been growing in Romania, there are still not enough to satisfy the demand generated by an ageing population. New facilities will be opened across the forecast period.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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