In the wake of Coronavirus (COVID-19), away-from-home tissue witnessed a heavy decline in volume and current value sales in 2020. This was partly due to the strong contraction in both domestic trips and inbound arrivals, as tourists are major users of away-from-home services.
AFH wipers recorded the slowest declines in volume and current value sales in away-from-home tissue in 2020. This category also includes surface care and personal wipes used in hospitals/healthcare.
AFH adult incontinence registered strong volume and current value growth in 2020. Demand was constant from hospitals, although the number of nursing or care homes in the Philippines remained low, since it is common for families to take care of their elderly relatives at home.
The lingering threat of COVID-19 and still high number of cases into 2021 means that many consumers will remain reluctant to return to their normal daily activities in the short term. Some companies may continue with work-from-home practices, at least for part of the week, while spikes in the number of infections would likely see stronger use of distance learning methods.
As the economic fallout of COVID-19 is expected to continue to impact AFH tissue in short term, most players in horeca, businesses and public institutions are likely to cut costs. Therefore, it is important that players offer competitive prices, which could favour local companies.
Prior to the outbreak and spread of COVID-19 in the Philippines, small-scale businesses were already known to buy tissue products through retail channels. This practice has been confirmed by Sanitary Care Products Asia.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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