Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in North Macedonia

Jun 2020

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Executive Summary

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PRE-COVID-19 PERFORMANCE

Government funding for healthcare boosts growth in 2019 as away-from-home tissue continues to outperform away-from-home hygiene

Away-from-home tissue and hygiene in Macedonia continued to benefit from increased investment by the government in the public healthcare system in 2019. In addition, private initiatives and the growth of the business and horeca channels contributed to significant growth of B2B contracts between local businesses and providers of away-from-home tissue and hygiene products and services.

Economising prevails in both the public and private sectors in 2019

In 2019, economising remained the prevailing trend affecting AFH tissue and hygiene, despite North Macedonia’s improving economic condition. Public funding is increasingly subject to public scrutiny, and all purchases are subject to tender procedures in accordance with the Public Procurement Law, through a formal, transparent and competitive procurement process.

Away-from-home tissue and hygiene remains highly fragmented in 2019, and dominated by multinationals

Away-from-home tissue and hygiene is a highly fragmented category in North Macedonia, with several well-known multinational and domestic companies competing for share in 2019. Some of the leading players include Kimberly-Clark Corp, The Procter & Gamble Co, Paloma dd, Tosama dd, Mega Disposables SA, DrenikND doo and SHP Group.

2020 AND BEYOND

COVID-19 impact

Sales of away-from-home tissue are now expected to fall by 6% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

The only growth expected within away-from-home tissue and hygiene in current value and retail volume terms will be in AFH adult incontinence. All other product areas are expected to see rapid decline, with AFH napkins seeing the steepest drop.

Recovery and opportunities

Despite having been severely negatively impacted by COVID-19, away-from-home tissue and hygiene is expected to undergo a rapid recovery in terms of current value growth during the review period. As development in North Macedonia will continue across several sectors, the government will invest more in the public healthcare system in line with its EU membership ambitions.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in North Macedonia?
What are the major brands in North Macedonia?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in North Macedonia

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Government funding for healthcare boosts growth in 2019 as away-from-home tissue continues to outperform away-from-home hygiene

Economising prevails in both the public and private sectors in 2019

Away-from-home tissue and hygiene remains highly fragmented in 2019, and dominated by multinationals

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Megatrends

Country Report

Away-From-Home Tissue and Hygiene in North Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Government funding for healthcare boosts growth in 2019 as away-from-home tissue continues to outperform away-from-home hygiene

Economising prevails in both the public and private sectors in 2019

Away-from-home tissue and hygiene remains highly fragmented in 2019, and dominated by multinationals

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

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