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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Sweden

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Varying performance among the products, with ageing population driving AFH adult incontinence

Among the various different products in AFH tissue, the two biggest, both in value and volume terms, are AFH toilet paper and AFH paper towels, with both continuing to grow in 2019. AFH napkins also continued to grow, with premium napkins in particular enjoying increasing popularity.

Essity continues to lead AFH tissue and hygiene

Essity is the leading company in AFH tissue and hygiene in Sweden. Its Tork brand offers products for several different types of channels, such as restaurants and hospitals.

Tork’s Papercircle award-winning scheme

Tork is driving new ideas and innovation within AFH tissue and hygiene, with one example of this being Tork Papercircle. Instead of throwing paper towels in a regular trashcan, companies and other organisations that use Tork products would be asked to introduce a separate garbage bin specifically for the paper towels to be thrown in.

2020 AND BEYOND

COVID-19 impact

Sales in AFH tissue and hygiene are now expected to record a much worse performance in 2020, declining by 3% at constant 2019 prices, due to the impact of COVID-19. This compares to the 2% forecast increase in sales at constant 2019 prices in our 2020 edition published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

COVID-19 measures and consequences are having a significant negative impact on AFH tissue in Sweden in 2020. With the tourism industry at a halt, following the major restrictions placed on international travel, the demand for AFH tissue from several channels has been in steep decline.

Recovery and opportunities

While a rebound in demand is expected to be seen from 2021, the value decline at 2019 constant prices in sales of AFH tissue and hygiene products in 2020, compared to the former predictions of positive growth for this year, will mean that the overall forecast period CAGR will now be lower than the figure included in our 2020 edition published in February 2020 (pre-COVID-19). Only AFH adult incontinence will remain relatively unscathed by the effects of COVID-19.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Sweden?
What are the major brands in Sweden?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Sweden - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Varying performance among the products, with ageing population driving AFH adult incontinence

Essity continues to lead AFH tissue and hygiene

Tork’s Papercircle award-winning scheme

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Consumers increasingly looking for sustainable or green products

Private label holds the biggest share of retail sales; e-commerce continues to grow

Retail sales will rebound from the COVID-19 hit, AFH will struggle to offset the 2020 damage to its sales

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2016-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 11 Birth Rates 2014-2019
Table 12 Infant Population 2014-2019
Table 13 Female Population by Age 2014-2019
Table 14 Total Population by Age 2014-2019
Table 15 Households 2014-2019
Table 16 Forecast Infant Population 2019-2024
Table 17 Forecast Female Population by Age 2019-2024
Table 18 Forecast Total Population by Age 2019-2024
Table 19 Forecast Households 2019-2024

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Varying performance among the products, with ageing population driving AFH adult incontinence

Essity continues to lead AFH tissue and hygiene

Tork’s Papercircle award-winning scheme

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Sweden - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Varying performance among the products, with ageing population driving AFH adult incontinence

Essity continues to lead AFH tissue and hygiene

Tork’s Papercircle award-winning scheme

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Consumers increasingly looking for sustainable or green products

Private label holds the biggest share of retail sales; e-commerce continues to grow

Retail sales will rebound from the COVID-19 hit, AFH will struggle to offset the 2020 damage to its sales

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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