COVID-19 had a negative impact on AFH tissue and hygiene in Sweden in 2020. Whilst there were no local, regional or national lockdowns, social distancing measures were introduced and it was recommended that people should stay at home as much as possible.
AFH paper towels were strongly down in volume terms in 2020 due to the significant downturn in air travel and increase in working from home due to COVID-19. However, the per person use of AFH paper towels per bathroom visit increased during the pandemic thanks to more frequent visits to public bathrooms to wash hands to prevent the spread of the virus.
Essity is the leading company in AFH tissue and hygiene in Sweden. Its Tork brand offers products for several different types of channels, such as restaurants and hospitals.
AFH tissue and hygiene is expected to record growth across the board over the forecast period. The increased focus on hygiene due to COVID-19 is an opportunity for growth.
Growth in AFH tissue and hygiene will also be driven by trends in the Swedish population. As the population grows, demand for AFH tissue and hygiene products will grow with it.
Tork is driving new ideas and innovation within AFH tissue and hygiene, with one example of this being Tork Papercircle. Instead of throwing paper towels in a regular bin, companies and other organisations that use Tork products would be asked to introduce a separate bin specifically for used paper towels.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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