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Among the various different products in AFH tissue, the two biggest, both in value and volume terms, are AFH toilet paper and AFH paper towels, with both continuing to grow in 2019. AFH napkins also continued to grow, with premium napkins in particular enjoying increasing popularity.
Essity is the leading company in AFH tissue and hygiene in Sweden. Its Tork brand offers products for several different types of channels, such as restaurants and hospitals.
Tork is driving new ideas and innovation within AFH tissue and hygiene, with one example of this being Tork Papercircle. Instead of throwing paper towels in a regular trashcan, companies and other organisations that use Tork products would be asked to introduce a separate garbage bin specifically for the paper towels to be thrown in.
Sales in AFH tissue and hygiene are now expected to record a much worse performance in 2020, declining by 3% at constant 2019 prices, due to the impact of COVID-19. This compares to the 2% forecast increase in sales at constant 2019 prices in our 2020 edition published in February 2020 (pre-COVID-19).
COVID-19 measures and consequences are having a significant negative impact on AFH tissue in Sweden in 2020. With the tourism industry at a halt, following the major restrictions placed on international travel, the demand for AFH tissue from several channels has been in steep decline.
While a rebound in demand is expected to be seen from 2021, the value decline at 2019 constant prices in sales of AFH tissue and hygiene products in 2020, compared to the former predictions of positive growth for this year, will mean that the overall forecast period CAGR will now be lower than the figure included in our 2020 edition published in February 2020 (pre-COVID-19). Only AFH adult incontinence will remain relatively unscathed by the effects of COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Away-From-Home Tissue and Hygiene in Sweden market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.