The prospects for AFH tissue and hygiene over the forecast period are generally favourable, with all categories projected to see volume sales increase at healthy rates. That said, in the short term it is likely demand for AFH tissue products among horeca operators will be subdued somewhat as the cost of living crisis prompts consumers to rein in spending on visits to bars, restaurants etc.
Toilet paper will continue to account for the lion’s share of AFH tissue volume sales over the forecast period, as this product type is a necessity for all kinds of public institutions and private entities. Paper towels are also widely used across all channels, hence this category will remain the second largest within AFH tissue.
As is the case at the retail level, products with stronger sustainability credentials in areas like ingredients, packaging and sourcing should continue to gain ground in AFH tissue and hygiene categories over the forecast period. In particular, sales of such products will increase in the public and hospitals/healthcare channels, as government agencies, semi-state bodies and NGOs in receipt of state funding are increasingly expected to make more sustainable choices to help Ireland meet international commitments on carbon emissions and related matters.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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