Wipes of all kinds are under increasing public scrutiny thanks to a number of high profile cases of environmental damage involving wipes. Although wet wipes have evolved significantly to contain less chemicals and less plastic, pressure still remains through diminished consumer sentiment for these products.
Ireland’s tourism industry is currently experiencing extremely strong growth, which will help to support growth in AFH tissue in particular over the forecast period. Despite dire predictions about the possible impact of a hard Brexit on Ireland’s visitor numbers from the UK – which is still Ireland’s number one source market – this has not materialised in terms of lower visitor numbers.
Ireland underwent a number of years of austerity (2008-2012) and suffered widespread economic contraction as a direct result. It has now exited the recessionary era and is currently experiencing a minor economic boom.
Essity continued to dominate the competitive landscape in AFH tissue and hygiene in 2018. The company has a long presence in the commercial space in Ireland, and has long-standing commercial relationships with the leading public and private commercial customers.
In recent years, particularly through the online channel, a number of providers have sprung up with a focus on commercial customers. The majority of these providers are trying to introduce competing brands into the marketplace, with a heavy emphasis on eco and environmentally-friendly products.
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Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Ireland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Tissue and Hygiene market research database.