Executive Summary

Mar 2019
PROSPECTS
Dry wipes expected to become increasingly prominent

Wipes of all kinds are under increasing public scrutiny thanks to a number of high profile cases of environmental damage involving wipes. Although wet wipes have evolved significantly to contain less chemicals and less plastic, pressure still remains through diminished consumer sentiment for these products.

Growth in tourism is set to continue to support AFH tissue and hygiene

Ireland’s tourism industry is currently experiencing extremely strong growth, which will help to support growth in AFH tissue in particular over the forecast period. Despite dire predictions about the possible impact of a hard Brexit on Ireland’s visitor numbers from the UK – which is still Ireland’s number one source market – this has not materialised in terms of lower visitor numbers.

Wider economic context to positively impact AFH tissue and hygiene

Ireland underwent a number of years of austerity (2008-2012) and suffered widespread economic contraction as a direct result. It has now exited the recessionary era and is currently experiencing a minor economic boom.

COMPETITIVE LANDSCAPE
Essity continues to dominate

Essity continued to dominate the competitive landscape in AFH tissue and hygiene in 2018. The company has a long presence in the commercial space in Ireland, and has long-standing commercial relationships with the leading public and private commercial customers.

An increase in niche providers

In recent years, particularly through the online channel, a number of providers have sprung up with a focus on commercial customers. The majority of these providers are trying to introduce competing brands into the marketplace, with a heavy emphasis on eco and environmentally-friendly products.

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Away-From-Home Tissue and Hygiene in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Away-From-Home Tissue and Hygiene in Ireland?
  • What are the major brands in Ireland?
  • What are the most important channels for away-from-home sales?
  • What are the different applications for away-from-home wipers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Away-From-Home Tissue and Hygiene in Ireland - Category analysis

HEADLINES

PROSPECTS

Dry wipes expected to become increasingly prominent
Growth in tourism is set to continue to support AFH tissue and hygiene
Wider economic context to positively impact AFH tissue and hygiene

COMPETITIVE LANDSCAPE

Essity continues to dominate
An increase in niche providers

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Ireland - Industry Overview

EXECUTIVE SUMMARY

A good year overall
The environment is top-of-mind for consumers in their product choice
Private label continues to win share, but multinationals dominate
Internet retailing continues to grow
Reasonable outlook for tissue and hygiene

MARKET INDICATORS

Table 11 Birth Rates 2013-2018
Table 12 Infant Population 2013-2018
Table 13 Female Population by Age 2013-2018
Table 14 Total Population by Age 2013-2018
Table 15 Households 2013-2018
Table 16 Forecast Infant Population 2018-2023
Table 17 Forecast Female Population by Age 2018-2023
Table 18 Forecast Total Population by Age 2018-2023
Table 19 Forecast Households 2018-2023

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources