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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Taiwan

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Low stable growth for away-from-home tissue in 2019 due to versatility of AFH toilet paper

Away-from-home tissue continued to record stable but low growth in 2019, driven by the largest category of AFH toilet paper. The latter offers the greatest versatility to many smaller horeca establishments due to the interleaf format in flexible plastic packaging which is commonly used as facial tissues by lower-priced restaurants and street stalls, resulting in declines for AFH boxed facial tissues.

AFH adult incontinence continues to outperform tissue in 2019 due to ageing population and demand from medical institutions

AFH adult incontinence continued to outperform the tissue category through the away-from-home environment in 2019, recording strong volume and current value growth. Like its retail counterpart, AFH adult incontinence benefits from Taiwan’s increasing ageing population, and is supported by elderly citizens who are unable to remain independent and look after themselves in their own homes, thereby necessitating demand through institutional care such as nursing homes.

Kimberly-Clark remains leading overall AFH player, while Sancella benefits from overall strong reputation in adult incontinence

Similar to the retail competitive landscape, away-from-home is comprised of a high number of multinationals, as these players appeal to customers through their strong branding, lower customised packaging costs due to support of their strong parent companies, and overall greater market coverage. This supports Kimberly-Clark’s overall leadership of away-from-home tissue and hygiene in addition to its extensive partnership with upmarket department stores and restaurants in Taiwan.

2020 AND BEYOND

COVID-19 impact

Value sales of away-from-home tissue are now expected to decline by 6% at constant 2019 prices in 2020 overall in light of the impact of COVID-19. This compares to a 1% value rise forecast at constant 2019 prices in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

Although Taiwan has not introduced any strict social distancing policies, general concerns about spreading the virus have led to many local consumers exercising self-control in their dealings with other people, with the government requiring all citizens to wear face masks in certain public areas. This attitude is therefore likely to compound declining demand through horeca establishments in addition to the lack of tourism.

Recovery and opportunities

Away-from-home tissue and hygiene is predicted to return to normalisation in growth rate terms from 2021, as the country expects the pandemic to be under control in the second half of 2020. Therefore, consumers are likely to return to their daily activities quite quickly, while tourism is also set to improve once strict regulations regarding inbound arrivals are lifted.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Taiwan?
What are the major brands in Taiwan?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Taiwan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Low stable growth for away-from-home tissue in 2019 due to versatility of AFH toilet paper

AFH adult incontinence continues to outperform tissue in 2019 due to ageing population and demand from medical institutions

Kimberly-Clark remains leading overall AFH player, while Sancella benefits from overall strong reputation in adult incontinence

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic changes and premiumisation notable trends in 2019

Kimberly-Clark retains overall leadership in 2019, but domestic players offer strong competition due to affordable pricing

Higher value growth due to ongoing premiumisation efforts by players to add value to mature areas of the market

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 12 Birth Rates 2014-2019
Table 13 Infant Population 2014-2019
Table 14 Female Population by Age 2014-2019
Table 15 Total Population by Age 2014-2019
Table 16 Households 2014-2019
Table 17 Forecast Infant Population 2019-2024
Table 18 Forecast Female Population by Age 2019-2024
Table 19 Forecast Total Population by Age 2019-2024
Table 20 Forecast Households 2019-2024

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Low stable growth for away-from-home tissue in 2019 due to versatility of AFH toilet paper

AFH adult incontinence continues to outperform tissue in 2019 due to ageing population and demand from medical institutions

Kimberly-Clark remains leading overall AFH player, while Sancella benefits from overall strong reputation in adult incontinence

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Taiwan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Low stable growth for away-from-home tissue in 2019 due to versatility of AFH toilet paper

AFH adult incontinence continues to outperform tissue in 2019 due to ageing population and demand from medical institutions

Kimberly-Clark remains leading overall AFH player, while Sancella benefits from overall strong reputation in adult incontinence

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic changes and premiumisation notable trends in 2019

Kimberly-Clark retains overall leadership in 2019, but domestic players offer strong competition due to affordable pricing

Higher value growth due to ongoing premiumisation efforts by players to add value to mature areas of the market

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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