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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Taiwan

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Away-from-home tissue and hygiene continues growing faster than retail in 2017

Away-from-home tissue and hygiene grew slightly faster than retail throughout the review period, with main drivers being steady demand from healthcare institutions and providers fuelled by the ageing population as well as continuous growth in Taiwanese tourism. Tourist numbers from China are expected to decline, but Taiwan is still growing as a getaway destination for visitors from Hong Kong and nearby countries, and thus, overall growth in tourism is expected to be slower albeit remaining healthy.

AFH toilet paper records the highest sales share overall

AFH toilet paper remained the largest category in away-from-home tissue and hygiene in 2017. This strong position was due to interleaf products in flexible plastic packaging being commonly used as tissue on tables in budget restaurants.

AFH adult incontinence maintains the fastest growth

AFH adult incontinence was the second largest and the fastest growing category in away-from-home tissue and hygiene in 2017. Its healthy performance was due to a growing ageing population in Taiwan and a larger consumer base.

COMPETITIVE LANDSCAPE

Kimberly-Clark Taiwan continues to lead in AFH tissue and hygiene in Taiwan

Kimberly-Clark Taiwan remained the leading player in away-from-home tissue and hygiene in 2017. The company is a key player in AFH tissue products and has an extensive partnership with high-end department stores and restaurants across the country.

International players dominate overall AFH tissue and hygiene in 2017

Similar to retail tissue and hygiene, AFH tissue and hygiene is mostly dominated by international brands. The appeal of these companies lies in well-established brands, stronger brand attraction and lower customised costs with the support of international markets.

Local governments register steady demand for AFH tissue and hygiene products

The Taiwanese Government – at all levels – tends to sign procurement contracts with producers to supply AFH tissue and hygiene products. The national government operates a centralised procurement website, and its database includes procurement details from city, county and national government departments and government-run institutions such as hospitals, schools, universities and corporations.

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Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Taiwan?
What are the major brands in Taiwan?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Taiwan - Category analysis

HEADLINES

PROSPECTS

Away-from-home tissue and hygiene continues growing faster than retail in 2017

AFH toilet paper records the highest sales share overall

AFH adult incontinence maintains the fastest growth

COMPETITIVE LANDSCAPE

Kimberly-Clark Taiwan continues to lead in AFH tissue and hygiene in Taiwan

International players dominate overall AFH tissue and hygiene in 2017

Local governments register steady demand for AFH tissue and hygiene products

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene posts slower value growth in 2017

New product launches and segmentation boost demand for premium products

Multinational players maintain dominance, but local players hold some advantages

Hypermarkets and supermarkets remain key distribution channels

Slowdown in overall value growth is expected for tissue and hygiene

MARKET INDICATORS

Table 12 Birth Rates 2012-2017
Table 13 Infant Population 2012-2017
Table 14 Female Population by Age 2012-2017
Table 15 Total Population by Age 2012-2017
Table 16 Households 2012-2017
Table 17 Forecast Infant Population 2017-2022
Table 18 Forecast Female Population by Age 2017-2022
Table 19 Forecast Total Population by Age 2017-2022
Table 20 Forecast Households 2017-2022

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Taiwan

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Executive Summary

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PROSPECTS

Away-from-home tissue and hygiene continues growing faster than retail in 2017

AFH toilet paper records the highest sales share overall

AFH adult incontinence maintains the fastest growth

COMPETITIVE LANDSCAPE

Kimberly-Clark Taiwan continues to lead in AFH tissue and hygiene in Taiwan

International players dominate overall AFH tissue and hygiene in 2017

Local governments register steady demand for AFH tissue and hygiene products

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Taiwan - Category analysis

HEADLINES

PROSPECTS

Away-from-home tissue and hygiene continues growing faster than retail in 2017

AFH toilet paper records the highest sales share overall

AFH adult incontinence maintains the fastest growth

COMPETITIVE LANDSCAPE

Kimberly-Clark Taiwan continues to lead in AFH tissue and hygiene in Taiwan

International players dominate overall AFH tissue and hygiene in 2017

Local governments register steady demand for AFH tissue and hygiene products

CATEGORY DATA

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene posts slower value growth in 2017

New product launches and segmentation boost demand for premium products

Multinational players maintain dominance, but local players hold some advantages

Hypermarkets and supermarkets remain key distribution channels

Slowdown in overall value growth is expected for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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