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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Taiwan

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Away-from-home tissue and hygiene continues recording faster growth than retail

Away-from-home tissue and hygiene continues to grow slightly faster than retail, with the main driver being increasing demand arising from healthcare institutions and other providers, fuelled by the ageing of the population. Sales also benefit from demand from the tourism industry and the consumer foodservice market.

AFH retail tissue records the highest value share in overall market in 2018

AFH toilet paper remains the largest category in away-from-home tissue and hygiene. The interleaf format in flexible plastic packaging is commonly used as facial tissues in budget restaurants and street stalls.

AFH adult incontinence posts the fastest growth in 2018

AFH adult incontinence was the second largest and the fastest growing category in away-from-home tissue and hygiene in 2018. Its robust performance was attributable to the ageing population.

COMPETITIVE LANDSCAPE

Kimberly-Clark Taiwan continues leading AFH tissue and hygiene in Taiwan

Kimberly-Clark Taiwan continues to be the leader in away-from-home tissue and hygiene, owing to its extensive partnerships with high-end department stores and restaurants across the country. The second placed company is Sancella Taiwan Enterprises Co, which ranks first in away-from-home hygiene, with its lower prices and diversified product formats.

International brands dominate overall AFH tissue and hygiene

Similarly to retail tissue and hygiene, AFH tissue and hygiene is dominated by international brands. These companies appeal to consumers via their well-established and trusted brands, and lower customised packaging costs with the support of their parent companies greater market coverage.

Local governments provide steady demand for AFH tissue and hygiene

The Taiwanese government operates a centralised procurement website, with databases including procurement details for all levels of government department and government-run institutions, such as hospitals, schools, universities and businesses. Contracts are typically signed for one to three years, and may be extended if all the parties are satisfied.

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Samples

Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Taiwan?
What are the major brands in Taiwan?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Taiwan - Category analysis

HEADLINES

PROSPECTS

Away-from-home tissue and hygiene continues recording faster growth than retail

AFH retail tissue records the highest value share in overall market in 2018

AFH adult incontinence posts the fastest growth in 2018

COMPETITIVE LANDSCAPE

Kimberly-Clark Taiwan continues leading AFH tissue and hygiene in Taiwan

International brands dominate overall AFH tissue and hygiene

Local governments provide steady demand for AFH tissue and hygiene

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Faster retail value growth in tissue and hygiene in 2018

Enhanced focuses on both premium and economy products

Kimberly-Clark Taiwan continues to lead tissue and hygiene

Hypermarkets and supermarkets remain key distribution channels

Slowdown in value growth expected over the forecast period

MARKET INDICATORS

Table 12 Birth Rates 2013-2018
Table 13 Infant Population 2013-2018
Table 14 Female Population by Age 2013-2018
Table 15 Total Population by Age 2013-2018
Table 16 Households 2013-2018
Table 17 Forecast Infant Population 2018-2023
Table 18 Forecast Female Population by Age 2018-2023
Table 19 Forecast Total Population by Age 2018-2023
Table 20 Forecast Households 2018-2023

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Taiwan

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Executive Summary

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PROSPECTS

Away-from-home tissue and hygiene continues recording faster growth than retail

AFH retail tissue records the highest value share in overall market in 2018

AFH adult incontinence posts the fastest growth in 2018

COMPETITIVE LANDSCAPE

Kimberly-Clark Taiwan continues leading AFH tissue and hygiene in Taiwan

International brands dominate overall AFH tissue and hygiene

Local governments provide steady demand for AFH tissue and hygiene

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Taiwan - Category analysis

HEADLINES

PROSPECTS

Away-from-home tissue and hygiene continues recording faster growth than retail

AFH retail tissue records the highest value share in overall market in 2018

AFH adult incontinence posts the fastest growth in 2018

COMPETITIVE LANDSCAPE

Kimberly-Clark Taiwan continues leading AFH tissue and hygiene in Taiwan

International brands dominate overall AFH tissue and hygiene

Local governments provide steady demand for AFH tissue and hygiene

CATEGORY DATA

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Faster retail value growth in tissue and hygiene in 2018

Enhanced focuses on both premium and economy products

Kimberly-Clark Taiwan continues to lead tissue and hygiene

Hypermarkets and supermarkets remain key distribution channels

Slowdown in value growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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