As China’s “toilet revolution” made its way throughout the whole country and fuelled sales of away-from-home tissue products, leading companies have picked their brains for novel, innovative ideas to promote penetration, especially in the domains of sustainability, circularity and hygiene, as these concepts have gradually become increasingly accepted. Kimberly-Clark, for example, launched a campaign targeting university students looking for inspiring, green-related innovations in packaging, and the use and reuse of tissue products.
In 2022, the Chinese population marked its first decline in 60 years, as the birth rate continues to shrink, and the older population continues to rise. To cope with its ageing society, the Chinese government published the Fourteenth Five-year Plan in 2022, dedicated to further improving the elderly care service system, which will greatly improve the penetration rate of nursing homes and improve their services by upgrading the facilities and cultivating professional nurses during the forecast period.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.See All of Our Definitions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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